Longines marks 175 years with jubilee celebrations – 28/09/07

Flagship model: The Longines Master Collection Retrograde watch has a specially developed mechanical movement

SWITZERLAND. Swatch Group-owned Longines celebrated its 175-year watchmaking heritage with festivities at the Cité du Temps in Geneva.

A jewel-watch – Longines 175 Diamonds – was presented on this occasion, and an exhibition tracing the history of Longines was inaugurated.

At the press conference, Nick Hayek Jr, CEO of Swatch Group, and Walter von Känel, President of Longines, launched the new Longines Master Collection Retrograde timepiece, the flagship model of the collection.

In addition, the jubilee provided an ideal opportunity to publish a volume about the brand’s technical heritage, entitled: At the Heart of an Industrial Vocation – Longines watch movements (1832-2007) – Tradition, know-how, innovation.

175 diamonds for 175 years of history

To commemorate the jubilee, Longines has designed a special women’s watch called the 175 Diamonds. Produced in a limited series of 175 pieces, the jewel-watch is adorned with 175 diamonds to celebrate the brand’s anniversary.

The Longines Master Collection Retrograde

Longines also presented a man’s timepiece exemplifying its rich horological heritage: The Longines Master Collection Retrograde. The new watch encloses an automatic mechanical calibre developed especially for Longines by ETA.

The Musée Longines

To commemorate its 175 years of activity at Saint-Imier, Longines has endowed its Museum with two new rooms. One space presents the results of 50 years of watchmaking (1957-2007) and a second room charts the development of the firm’s advertising. Longines has also put on display the large factory books listing all the timepieces made in the workshops.

After the festivities of 26 September, the exhibition at Geneva’s La Cité du Temps presenting the 175 years of Longines history will remain open to the public until 14 October.

About Longines

Based in Saint-Imier, Switzerland, since 1832, the Longines maison boasts 175 uninterrupted years of watchmaking expertise and more than 125 years of sporting heritage as timekeeper for world championship events and partner of international federations. Located in more than 130 countries, Longines is part of Swatch Group SA, the world-leading manufacturer of timepieces.

Food & Beverage The Magazine eZine