 |
L’Oréal celebrates love in travel retail |
FRANCE. L’Oréal Produits de Luxe Travel Retail Worldwide has created a series of special Valentine’s Day products and animations, across its brand portfolio, for the travel retail channel.
The Lancôme brand, for example, will feature the theme “Touched by Love”. The Trésor In Love fragrance, the Absolu Voyage make-up palette and a set of five 7ml Juicy Tubes will be promoted as ideal Valentine’s Day gifts.
Meanwhile, Viktor & Rolf will celebrate an “explosion of love” with a new travel retail exclusive Flowerbomb set, containing four 7ml Flowerbomb miniatures.
Giorgio Armani will ask travellers “Do you have the Code for love?”. The brand will offer an Armani Code Femme/Armani Code Homme duo set, plus a coffret of five men’s miniatures, including Acqua di Giò and Attitude.
Ralph Lauren will invite travellers to Play the Game of Love, via its four x 15ml travel set of the Big Pony Collection. Cacharel will claim that “Love Is In The Air”, with a promotional focus on its Amor Amor franchise, plus a miniature fragrance set.
Lastly, Kiehl’s will stage special Valentine’s Day promotions at Frankfurt, Munich, Copenhagen, Dubai, Larnaca and London Heathrow airports.
