SINGAPORE. Yves Saint Laurent Beauté (YSL), part of L’Oréal Groupe, has partnered with The Shilla Duty Free and Changi Airport Group for the exclusive Asia Pacific pre-launch of the YSL Loveshine Candy Glow Tinted Butter Balm.
Travellers at Singapore Changi Airport are the first to experience the product ahead of its domestic market release. The activation ran from 23 June to 11 July in Terminal 3, before moving to Terminal 1 on 12 July where it runs until 1 August.
The YSL Loveshine Candy Glow Tinted Butter Balm is a lip balm infused with shea butter and maracuja oil, offering a soft shine and sheer colour. The balm and the supporting campaign’s focus is on femininity, freedom and individual expression.
The YSL Loveshine pop-up features a claw machine and an interactive product experience booth, both inspired by the YSL Loveshine range. Travellers can win complimentary samples through the claw machine to be redeemed at the YSL counter for a personalised beauty service from YSL Beauty Advisors.
L’Oréal Travel Retail Asia Pacific General Manager of Makeup Business Unit Marin Vialle commented: “We are delighted to partner with Shilla Duty Free for the regional pre-launch of YSL Loveshine Candy Glow in Changi Airport, and to offer travellers a colourful, impactful, and engaging retail experience during their summer trips. The YSL Loveshine franchise launch is very strategic for YSL to fortify our makeup leadership in the region – we are grateful for the support from Shilla Duty Free and Changi Airport Group to make this pre-launch a success.”
The Shilla Duty Free Changi Airport Chief Operations Officer Chan Sok Ling added: “Together with YSL Beauté, The Shilla Duty Free wishes to continue bringing elevated and exclusive experiences to our travellers and shoppers. Launching the YSL Loveshine Candy Glow ahead of local market and the other duty-free stores in Asia-Pacific gives us a competitive edge as we always seek to provide the most attractive offers to our shoppers. We look forward to having more collaborations with YSL Beauté in the future.”
The YSL Loveshine collection is now available at all YSL counters within The Shilla Duty Free Changi Airport.
As reported, The Moodie Davitt Report was on location in Paris on 25 March for the global launch of the YSL Loveshine lipstick range.
The event featured a two-day run of the YSL Loveshine Factory experience and hosted a makeup masterclass led by YSL Global Beauty Director Tom Pecheux. It also included a special night club event attended by YSL Beauty Brand Ambassador singer/songwriter Dua Lipa. ✈
