FRANCE. In a first for the industry, L’Oréal Travel Retail and Gebr. Heinemann have partnered on a green roadmap to meet joint sustainability goals. The news was announced by L’Oreal Global Sustainability Director Kim Rowney at the TFWA World Exhibition & Conference in Cannes.
L’Oréal Travel Retail Chief Commercial Officer Guido Tappeser said: “We know sustainability is fundamental in the way we do business together. And we know after COVID-19, the behaviour of our customers has changed. They’re demanding more sustainable products and brands with a purpose.
“Now is the moment to bring sustainability to the heart of our collaboration with Gebr Heinemann.”
L’Oréal Travel Retail plans to deploy the green roadmap across all departments including supply chain, marketing and operations.
“At the same time, we want to bring the topic of sustainability across to travel retail investors and inspire partners to become part of this important journey,” added Tappeser.
Gebr. Heinemann has adopted holistic approach towards people and planet. Gebr. Heinemann Director Compliance & Corporate Responsibility Saskia Möller said: “We not only have a huge impact, but also a huge responsibility.
“For Gebr. Heinemann, partnership has always been a key element to how we do business. Our partnership with L’Oréal Travel Retail is what will help us achieve our sustainability goals by 2030 – and we can only reach them together.”
Gebr. Heinemann Director Purchasing Perfume & Cosmetics Britta (Olschner) Hoffmann added: “The key pillar of our common partnership and corporate responsibility is the broad integration of L’Oreal products within our future-friendly concept.
“We’ve been setting a benchmark with our future-friendly concept in travel retail for sustainable shopping. We’re super happy that we will now have L’Oréal on board as well.
“The target was to create a broad and holistic sustainable offer that includes not only products, but also store design to packaging.”
Aside from the global roll-out of the future-friendly concept starting next year, Gebr Heinemann is also focusing on CO2 emission reduction. Hoffmann said: “As a retailer, we are in the middle of the value chain. We cannot do it alone and we don’t want to do it alone. That’s why we’re super happy that we have the right partner with you [L’Oreal].” ✈
