L’Oréal Groupe General Manager for Travel Retail Worldwide Vincent Boinay, one of travel retail’s most-respected executives, has been appointed President of the French beauty group’s North Asia Zone and Chief Executive Officer of L’Oréal China.
The appointment, effective from the end of January 2024, will see Boinay move to Shanghai.
Emmanuel Goulin, a familiar and highly regarded face in the channel, will become President of Travel Retail and join the Group’s Executive Committee at the beginning of 2024.
Boinay succeeds Fabrice Megarbane, who becomes Chief Global Growth Officer.
Megarbane in turn succeeds Frédéric Rozé, who has announced his intention to retire at the beginning of next year after 38 years with the groupe.
Boinay joined the Group in 1992 as a marketing trainee in the Luxury Division. He quickly rose through the ranks of the travel retail organisation, holding a number of different commercial roles in Europe before being appointed Deputy General Manager Lancôme.
After two years as the Head of Luxury Travel Retail, he was appointed General Manager of L’Oréal Luxe in Japan before being appointed General Manager for Travel Retail Worldwide in 2014. He joined the Groupe’s Executive Committee in July 2019.
L’Oréal said: “In his current role, Vincent has strengthened the Groupe’s global leadership in this important sector, making it a major contributor to L’Oréal’s growth. He has significantly transformed this unique entity, to build a geographical footprint that spans both continents and consumers, with an obsession of ‘beauty for all travellers’.
L’Oréal CEO Nicolas Hieronimus said:” Vincent is a strategic leader with a genuine love for the culture and people of the North Asia region. He transformed our travel retail business, strengthening the Group’s global leadership in the sector and making it a major contributor to L’Oréal’s growth and bottom line.
“He is a generous leader and a great team developer, with an openness and curiosity that have enabled him to build strong and lasting relationships with employees, customers and partners alike. I am convinced that he is the perfect choice to continue to build on our success in North Asia.”
Currently General Manager of L’Oréal Italy, Goulin joined L’Oréal Groupe in 2000 and in 2008 moved to Hong Kong as head of the regional travel retail business. After stints in Japan and Europe he was appointed Managing Director Travel Retail – Asia Pacific Zone in 2016.
Under his leadership, sales tripled in the space of just five years, with his time in Asia also marked by a strong development of local talent, L’Oréal noted.
In 2021, he was promoted to the role of General Manager – L’Oréal Italy in 2022. Under his leadership, the group has seen double-digit growth for almost three years, coupled with a significant improvement in employee engagement.
Commenting on Goulin’s appointment, Hieronimus explained: “Emmanuel is a young leader with a track record of developing winning teams and delivering strong results.
“He is direct, approachable, efficient and forward-looking with a commitment to transformation and sustainability, both highly appreciated by both teams and customers. I am delighted to have such an agile, empathetic and results-driven leader join the Group’s Executive Committee.”
Note: Look out for our exclusive interview with Vincent Boinay in the October edition of The Moodie Davitt Report Magazine. 
