QATAR. L’Oréal Travel Retail EMEAI has partnered with Qatar Duty Free for the exclusive global travel retail pre-launch of two new Armani/Privé Haute Couture Fragrances at Hamad International Airport (HIA). The fragrances, Indigo Tanzanite and Magenta Tanzanite, are being showcased in an immersive pop-up store.
The pop-up was fashioned as an ‘Atelier des Emotions’. The multi-sensorial animation invites travellers to discover Armani/Privé’s fragrance collections by selecting an emotion and grabbing the associated scented cube. Afterwards, they are offered a one-to-one olfactory consultation to find their perfect fragrance match.
Customers can personalise their chosen fragrances by engraving their names or initials on the bottle. The journey is completed with a relaxing lithotherapy experience, which is a form of crystal healing.
“We are delighted to be the first travel retailer in the world to launch the new Indigo and Magenta Tanzanite fragrances and to showcase these new scents in such a premium space,” commented Qatar Duty Free Vice President Operations Thabet Musleh.
“Offering customers a unique shopping experience is our key priority. The pop-up elevates the Armani/Privé brand in a luxurious setting, providing memorable moments in a world-class travel destination.”
The animation is being supported by a high-profile digital and print advertising campaign at Hamad International Airport.
Colours of Africa
Indigo Tanzanite and Magenta Tanzanite were inspired by the vibrant colours of the African continent. Indigo Tanzanite was crafted by IFF Master Perfumer Carlos Benaïm, while Magenta Tanzanite was developed by Mane Senior Perfumer Violaine Collas.
Indigo Tanzanite is a dark woody fragrance that takes inspiration from the colour of the night sky above the Tanzanian plains. It opens with almond and bergamot top notes, heliotrope and milk heart notes, with patchouli, labdanum and benzoin notes as its base.
Magenta Tanzanite is a spicy fragrance that reinterprets the tanzanite stone into a bold magenta hue. The fragrance was inspired the colours of the Savannah at dawn. It opens with bergamot, cardamom and ginger top notes, coffee, cinnamon and myrrh heart notes, with tobacco, vanilla bean and tonka bean notes as its base.
L’Oréal Travel Retail EMEAI Managing Director Gianguido Bianco commented, “We are very proud of partnering with Qatar Duty Free to unveil our new exclusive Armani/Privé fragrances at HIA.
“We are delighted to showcase this state-of-the-art luxury podium and to invite world travellers to immerse themselves in a unique haute couture fragrance experience.”
