INTERNATIONAL. L’Oréal Travel Retail has been named as a Platinum Partner for The Trinity Forum, which takes place in Bangkok on 25-27 October.
The event, the world’s leading airport commercial revenues conference, will be hosted by King Power International Company (Thailand).
As reported, it will take place at the Pullman Bangkok King Power Hotel, next to the retailer’s spectacular Rangnam Road downtown duty free store. The Trinity Forum is co-organised by The Moodie Davitt Report, ACI World and ACI Asia-Pacific.
L’Oréal Travel Retail Managing Director Vincent Boinay said: “The Trinity Forum is a unique opportunity for travel retail stakeholders from around the world to share the main concerns of our business and to build all together the future of the channel. L’Oréal, as the historical beauty leader in travel retail, has one mission: to offer the best of beauty to all travellers.”
Boinay added: “L’Oréal has high ambitions in this market: to develop new territories, new categories and to recruit new consumers. Thanks to our powerful portfolio of brands, from luxury to mass market, from dermocosmetics to haircare, I am confident in our capacity, with all our retail partners but also with airport authorities, to keep developing a sound and sustainable distribution channel, always more modern, exciting and service-oriented. I also believe that digital and sustainability will be the two revolutions of our industry in the forthcoming years.”
The Trinity Forum will begin with an Opening Cocktail reception on Wednesday 25 October, followed by the conference on 26 and 27 October, with a Gala Dinner to be hosted on the night of the 27th. An additional social programme for those intending to stay on in the Thai capital is being arranged.
The Trinity Forum, first held in 2003, seeks to improve dialogue and mutual understanding between airports, concessionaires and brands to the benefit of that critical fourth party – the travelling consumer.
L’Oréal – which joins Mars International Travel Retail as a Platinum Partner – has described travel retail as “the sixth continent” and a key platform in its drive to recruit one billion new consumers.
The company noted: “L’Oréal is constantly adapting to the increasing diversity of travellers across the world and is ideally positioned to offer them the products they seek, whatever their beauty rituals or their purchasing power. Within travel retail, L’Oréal is the only group to offer such a varied and complete range of beauty products. L’Oréal already has extensive expertise and strong relationships with client retailers, and has high ambition for the future of the channel.”
