SOUTH KOREA. Lotte Duty Free has announced a series of special luxury brand discount events for its online store platforms.
On 18 December, Lotte Duty Free will be introducing more than 1,300 fashion products to LuxeMall – the online store it launched for non-travelling customers at the end of November – including bags and shoes from 33 popular luxury brands.
There are deals available of up to -80% off on products from brands including Tom Ford, Briston, Chloé and Alexander McQueen in events such as the “Sunglasses Exhibition” and “Men’s Fashion Special Exhibition”.
Lotte also revealed plans for a “Best Products Exhibition”, which it said gathers the most loved items of 2020, including offerings from healthy food brands such as Cenovis and Centrum.
Lotte Duty Free will also be showcasing select popular brands on Lotte On, its integrated ecommerce platform. The first brand focus is the “New Year’s Ferragamo Special Exhibition”, which runs from 21 December to 14 January. The event will offer discounts of up to -81% on 2,000 Ferragamo products including mufflers, scarves, and bags.
Lotte said that duty free items purchased on Lotte On will be delivered to customers within three days.
Meanwhile, Lotte Duty Free said it also plans to continue its luxury brand online showcases throughout 2021. It will start with a “Luxury Sneaker Exhibition”, including discounts on products from brands such as Balenciaga and Valentino. Other promotions already inked into the Lotte online calendar include a special event focusing on wedding watches.
A spokesperson for Lotte Duty Free said: “We will continue to collaborate with brands to provide shopping pleasure to customers with a variety of seasonal products.”
