SOUTH KOREA. Lotte Duty Free has unveiled the K-Museum & Gift store at its World Tower location in Seoul, a new concept designed to showcase Korean culture and heritage to foreign travellers.
The store integrates gallery and retail into a single immersive environment, serving as an exhibition platform for renowned folk artists, including the late Kim Yong-gi and Kim Min.
Another featured artist is Eom Jae-kwon, whose Girindo painting was presented as a state gift by South Korean President Lee Jae Myung to Chinese President Xi Jinping during their bilateral summit in January.
Customers can view the artworks as part of the in-store experience, and without any separate admission process.
Under the folk art brand 2NYUNS, original works by master artists are adapted into licensed lifestyle products such as wine covers, eco-friendly bags, handkerchiefs and keychains, converting cultural IP into accessible retail offerings.
Complementing the offer is KIMSMI, a brand selected through the National Museum of Korea’s museum goods (MU:DS) competition.
The store also offers a wide range of souvenirs, including jewellery, brooches, magnets and ball markers, each reflecting traditional Korean patterns and motifs.
Alongside the gallery-style concept, Lotte Duty Free plans to incorporate Korean cultural design in its displays, enabling visitors to engage more seamlessly with traditional culture and heritage.
A Lotte Duty Free representative said, “We hope the World Tower store will serve as a space where foreign customers can experience Korean traditional culture in a refined and authentic way. We will continue to introduce diverse content that showcases the appeal of K-culture.” ✈
