SOUTH KOREA. Lotte Duty Free has introduced a ‘Mum-friendly Healing Time’ initiative which targets multicultural families who have emigrated and settled in the Republic.
The programme, which is supported by the Seoul Museum of Art, underlines the value of diversity and experience and aims to support women by offering the opportunity to ‘recharge’ through cultural arts.
The programme is open to 80 participants on a first-come, first-served basis. Participation is free.
The first theme is perfume and participants will be invited to related exhibitions, including one highlighting scented candles, at the Seoul Museum of Art. Further details are available on Lotte Duty Free’s social media channels.
Lotte Duty Free Head of Marketing Lee Sang-jin said: “Lotte Duty Free will continue to engage in various social contribution activities for the many multicultural women living in Korea.”
He noted that Lotte Duty Free has carried out various Corporate Social Responsibility (CSR) activities, aimed at impacting the environment and women, under its ‘LDF Impact’ slogan.