AUSTRALIA. Lotte Duty Free today (9 October) unveiled its revamped arrivals store at Melbourne Airport, marking the completion of an ambitious phased redevelopment.
The renovation, which began in August 2024, features highly evocative interior design by Bates Smart and signage by Pigeon Ward that reflects the Victorian capital’s world-renowned laneways and vibrant street art scene.
The store extends across two sides of the concourse, with the core beauty and liquor categories presented in separate zones connected through a reflective ceiling passageway.
The sense of place is enhanced by the incorporation of red brick in the store’s liquor zone, cobbled pavements, signage lanterns and inlaid brass plaques. The beauty side comes alive with dynamic lighting and sleek concrete-render finishes.
Graffiti-inspired artwork by prominent artists Steen Jones, Tom Civil, Meggs and George Rose visually connects both sides of the store.
The 1,600sq m refreshed store was designed to enhance the shopping experience with a focus on style, functionality and efficiency.
The store showcases more than 300 brands across various product categories, including globally renowned names such as Chanel, Dior and Lego. It also features new traveller-centric elements such as self-checkout stations, a tasting bar and Click & Collect lockers, all bolstered by Lotte Duty Free’s signature customer service.
Lotte Duty Free Oceania Managing Director Sean Lee said, “Whether travellers are returning home or visiting, our Melbourne Airport arrivals store has been designed to put a smile on their faces from the moment they see it.
“The store captures the spirit of the city through its laneways and graffiti art, while delivering a seamless shopping experience. Together with Melbourne Airport, we’re striving to make duty-free shopping an experience that is both memorable and rewarding.”
Lotte Duty Free’s arrivals store refresh aligns with Melbourne Airport’s multi-billion-dollar international terminal expansion planned for completion by 2031, reinforcing its commitment to enhancing the traveller arrival experience.
Melbourne Airport Chief of Retail Jai McDermott said: “It’s great to see Melbourne celebrated in our arrivals retail precinct. The new arrivals duty-free store gives visitors a wonderful welcome to our city before they even step outside the terminal.”
The opening is being marked by exclusive promotions running until 31 October, offering customers 10x Qantas Points on eligible purchases by presenting their Qantas Frequent Flyer membership at checkout and collecting their items in-store.
Products can be pre-ordered online as early as 60 days before travel and up until 24 hours before the flight.
Through its ongoing partnership with Qantas Frequent Flyer, Lotte Duty Free enables customers to earn Qantas Points on all eligible in-store and online purchases. ✈
