SINGAPORE. Lotte Duty Free has been named ‘Partner of the Year’ by digital payment and financial services provider Ant International at an awards ceremony held on 14 November in Singapore.
The leading Korean travel retailer was among the companies recognised for its continued marketing and digital innovation partnership with Ant Group.
It was the only South Korean company to have been invited to the awards ceremony as a premium partner for Alipay+, a global cross-border payment and marketing solution launched by Ant Group in 2020.
Lotte Duty Free also won the ‘Best Business Innovation Award’ at the ceremony, which took place on the sideline of the Singapore Fintech Festival 2023.
As reported, the retailer last year signed a business agreement with ‘Alipay+’ to deliver an easy payment solution and enhance duty free shopping convenience for overseas customers.
Through this partnership, Lotte Duty Free noted it will continue its partnership with Ant Group by introducing the Alipay+ global digital payment solution to bring more convenience to customers in Asia. It will also launch the Lotte Internet Duty Free Mini Program within the Alipay app.
The company continues to add more convenience to global customers by introducing digital payment options across 12 markets, including Hong Kong, Philippines, Singapore, Thailand and Italy, as well as Alipay in China through Alipay+.
Lotte Duty Free Head of Channel Operations Division Lee Seung-guk said: “We are pleased to be recognised for our efforts to expand digital infrastructure for multinational individual travellers.
“In the future, Lotte Duty Free will continue to present a higher level of duty free shopping experience through close collaboration with domestic and foreign partners.”
The retailer continues its focus on digital transformation to enhance duty free shopping convenience. In March, the company introduced the Marketing Automation System – a hyper-personalised marketing system based on AI and big data.
It also launched the mobile passport service in June to allow domestic and foreign shoppers to register and purchase duty free goods at its downtown stores without using their passports. ✈
