LS travel retail China opens fashion stores at Xi’an Airport

CHINA. LS travel retail China has opened four new fashion stores at Xi’an Xianyang Airport. The boutiques from Salvatore Ferragamo, Hugo Boss, Coach and Kent & Curwen represent the company’s first luxury fashion venture in China.

The new stores, located at the centre of the airside retail area in the new Terminal 3, occupy a total retail area of 460sq m. They join four stores opened by the company at the airport in May: an 80sq m Discover Xi’an premium souvenir store; a 60sq m Kaboom children’s store; and two landside Hub Convenience stores of 50sq m and 70sq m.

LS travel retail ASPAC COO Emmanuel de Place said: “The entry into China with these first luxury stores is a first step in a bigger strategy, preparing for future opportunities in core categories and luxury concepts.”

LS travel retail China’s four fashion boutiques at Xia’an T3 cover 460sq m

LS travel retail China cooperated with Xi’an Xianyang International Airport on retail planning at the new terminal, LS travel retail China General Manger Eudes Fabre explained: “We have worked closely with Xi’an Xianyang International Airport on the opening of these eight stores and we thank the airport management for its continuous support in our ambition to expand our presence at the airport.”

LS travel retail ASPAC Luxury, Fashion and Accessories Director Philippe Fontalba said: “The opening of these first fashion stores in China is really exciting for us. It was a good opportunity for us to integrate some new brands that are strong in China into our portfolio, such as Coach and Kent & Curwen. We have a long standing relationship with Salvatore Ferragamo and Hugo Boss and are happy to extend our partnership to China.”

Kent & Curwen owner Trinity Group China Managing Director Godwin Lam added: “Trinity group looks forward to building a long-term partnership with LS travel retail, and developing ongoing multi-brand strategies and sustainable growth in the airport business”

Hugo Boss Head of Travel Retail Jesper Gustafsson said: “Hugo Boss is excited about exploring this new opportunity together with LS travel retail ASPAC. Xi’an airport is yet another step-stone for us to explore the travel retail market in Asia together.”

“Xi’an Airport is an exciting opportunity in a fast growing market. We look forward to achieving successes together in this new development, as well as future openings in Asia Pacific,” added Coach Senior Director of Global Travel Retail Amelia Sillard.


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