SOUTH AMERICA. Neutral by Luryx, owned by Top Brands International, has opened a downtown duty-free operation featuring 2,700sq m of retail space in Foz de Iguazú. The store, branded as Luryx Duty Free, was inaugurated on Friday by company management.
As reported, the retailer last year signed an exclusive contract to open a new duty-free store at Dreams Park, a key tourism location in the region, close to the borders of Argentina and Paraguay.
The ground floor houses fragrances & cosmetics, fashion & accessories and destination goods, with the lower floor carrying wines & spirits, confectionery, tobacco, toys and technology.
Top Brands Managing Director Spirits & Tobacco David Ruiz Ramon said in a LinkedIn post, “We proudly open the doors of Luryx Duty Free in Foz do Iguaçu. Behind every major project there is a story of commitment, teamwork, and relentless execution. Over the past year, an incredible group of people worked with passion, discipline, and a shared vision to bring this project to life.
“What we celebrate today is not just the opening of a store — it is the culmination of months of planning, construction, coordination, and collaboration across teams, partners, and brands who believed in the potential of this project from day one.
“Luryx Foz do Iguaçu represents one of the most ambitious travel retail developments in the region for 2026. A space designed to elevate the duty free experience and set a new standard for retail in one of the most dynamic tourism destinations in South America.”
Foz de Iguazú attracts 20 million visitors a year, with the Iguazú Falls one of the natural wonders of the world. It features over 275 waterfalls surrounded by lush tropical rainforest.
Dream Park welcomes around one million visitors per year, with plans to increase this to five million in the coming years. Dream Park is located 20 minutes from the Iguazú Falls and 15 minutes from Foz de Iguazú International Airport. The complex blends entertainment with museums, restaurants, a five-star hotel, a water park, plus attractions such as the Jurassic Park, the Ice Bar and more.
