Luxottica debuts two hi-tech travel retail exclusives sunglasses from Oakley

Luxottica Group has debuted two new travel retail exclusive sunglasses from Oakley – the Oakley Latch and the Oakley Silver Edge. The models are now available in worldwide travel retail.

Luxottica Group will be showcasing the lines along with other travel retail exclusives and innovations at the upcoming TFWA World Exhibition 2019 (RG6, Riviera Village).

The Oakley Latch and Oakley Silver Edge models are both equipped with leading-edge sunglasses technology. Both models feature the brand’s lightweight O-Matter frame material, Prizm sapphire lenses, and Putonite lenses, that filter out harmful blue light and UV-rays. They also feature Oakley’s Three-Point Fit design, which holds lenses in precise optical alignment.

Team player’: Luxottica Group highlight’s Oakley’s sports heritage with the bespoke campaign starring American baseball player Aaron Judge

The Oakley Latch sunglasses were designed to maximise comfort, performance, and protection. The unisex pair offers a semi-rimless style and has a stainless steel underwire, equipped with a latch that clips to the shirt. This launch is supported by a campaign starring US baseball player and Team Oakley athlete Aaron Judge.

The Oakley Silver Edge sunglasses is a men’s frame that offer a semi-rimless style that wraps around the face. This travel retail exclusive design comes in standard and Asian fit.

The Oakley Latch (pictured above) and Oakley Silver Edge (below) sunglasses feature the best of the brand’s leading-edge sunglasses technology

The launches come amid Luxottica Group’s busiest year for travel retail-exclusive launches across its portfolio. Luxottica Global Travel Retail Director Enrico Destro commented: “Oakley… represents a great opportunity in travel retail and by generating more interest with shoppers, through such TR exclusives, we continue in our strategy to grow the sunglasses category in the channel. We look forward to showcasing our latest travel retail exclusives from Oakley at TFWA Cannes and discussing a wide variety of growth initiatives with our retail partners and category stakeholders.”

Food & Beverage The Magazine eZine