Luxottica launches Oakley Sliver model exclusively in travel retail

The Oakley Sliver, which is being launched exclusively by Luxottica Group in travel retail, is a sleek, lightweight model with 100% UV protection. It will be available in both global-fit and Asian-fit formats and features a colour combination frame with Prizm sapphire iridium lens technology.

Just a sliver: Oakley Sliver is described as ‘sleek, effortless street style for everyday life’
Just a sliver: Oakley Sliver is described as ‘sleek, effortless street style for everyday life’

Luxottica Group Head of Global Channels Francis Gros commented: “Following the success of previous Oakley travel retail exclusives, such as the Chainlink Ruby Iridium model, we’re pleased to bring further uniqueness and differentiation to the sunglasses category in travel retail. It’s important that the exclusive Sliver frame with Prizm lens technology really stands out at point of sale, to help attract travelling Oakley fanatics and shoppers looking for an extra-special sunglasses purchase.”

With a recommended retail price of €139, other features of the model include a stress-resistant frame and a zero-pressure, three-point fit for comfort.

All eyes on Oakley: the launch will be supported by in-store communication in multiple languages
All eyes on Oakley: The launch will be supported by in-store communication in multiple languages

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