INDIA. Spirits and luxury apparel brand D’Yavol – part of The Netherlands lifestyle company Slab Ventures – has unveiled a travel retail showcase with Mumbai Duty Free at Mumbai Chhatrapati Shivaji Maharaj International Airport.
The brand has made its debut in the channel in collaboration with beer and beverage company AB InBev India. The space offers high-quality spirits and luxury clothing, accompanied by visuals featuring D’Yavol Brand Ambassador and Indian actor Shah Rukh Khan.
He remarked: “I am excited that travellers will get to experience the D’Yavol brand world at Chhatrapati Shivaji Maharaj International Airport’s impressive Mumbai Duty Free.”
Last year, Shah Rukh Khan starred in the brand’s launch video alongside his son, D’Yavol Co-Founder Aryan Khan.
AB InBev India President Kartikeya Sharma said: “We’re thrilled to unveil D’Yavol’s premier travel retail showcase at Mumbai Duty Free and excited to create a lasting impression on discerning consumers.”
The retail showcase offers a glimpse of the D’Yavol Signature X Leather Jacket prototype, of which only 30 exclusive pieces were launched in April 2023. Each piece bore Shah Rukh Khan’s signature and the jackets were sold out within hours.
The brand’s duty free space spotlights D’Yavol Single Estate Vodka, a wheat vodka from Poland; and D’Yavol Inception, a malt whisky blending eight Scottish single malts.
Slab Ventures Co-Founder Leti Blagoeva noted: “The D’Yavol showcase has been built to provide a window into the brand’s distinctive dark, irreverent and opulent character.
“An imposing chandelier takes inspiration from the signature black pearl filtration process of D’Yavol Single Estate Vodka. The flooring features shards of glass, serving as a compelling embodiment of our ‘perfectly flawed’ brand personality.”
Mumbai Duty Free CEO Avishek Bambi Das said: “We are thrilled to partner with D’Yavol for its inaugural travel retail showcase at Mumbai Duty Free.
“Shah Rukh Khan has always been an esteemed patron, and his son’s venture with us further solidifies our relationship and trust. This collaboration also underscores our commitment to providing travellers with exclusive and premium offerings.” ✈
