US/FRANCE. LVMH Moët Hennessy Louis Vuitton has launched NOWNESS.com, a new web platform previewing the latest in fashion, art, cinema, music, design, travel, and global luxury.
The editorial website is said to take “a highly authored approach”, and offer an exclusive daily premiere of the most inspiring stories influencing contemporary arts and global lifestyle. It will also allow regular site visitors to have a personalised experience.
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Internationally renowned hairstylist Sam McKnight takes model Lily Donaldson’s hair to new heights in a slow-motion film shot by photographer Matthew Donaldson using the super-high definition Phantom Gold HD at 1,000 frames per second |
NOWNESS Digital Executive Vice President Kamel Ouadi commented: “We are excited about the launch of our new website, a true pioneer in online publishing, which will introduce our visitors to a new experience – one that will resonate right now, at this moment – each day.
“Our technologically advanced approach to showcasing the best of fashion, art, culture and travel will allow the site to incorporate visually arresting slideshows, short films, videos, interviews and interactive projects. NOWNESS will unveil a new world of ideas, delivering exclusive content that will inspire, educate and inform.”
He added: “NOWNESS has a distinct advantage in that our software is capable of assessing our users’ interests and tailoring our recommendations for stories to reflect their preferences as they browse the content archive.”
The site is dedicated to collaborating with leading designers, creatives and thinkers in the luxury industry. Visitors can enjoy featured work by artists from the fields of filmmaking, fashion and music, such as Wong Kar-Wai, Patti Smith, Lucien Freud, Francesco Vezzoli, Rodarte, Raf Simons, John Galliano for Dior, and Nick Cave.
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Model Agyness Deyn stars in Mean To Me, a short film noir directed by artist duo David McDermott and Peter McGough |
The latest on NOWNESS features internationally renowned hairstylist Sam McKnight taking model Lily Donaldson’s hair to new heights in a film shot with the Phantom HD GOLD camera.
LVMH said NOWNESS would also benefit the artists and brands it features by linking them to a global audience of opinion-makers whose lifestyles are continually informed by digital culture.
Curated by an international team of editors, NOWNESS’s content is editorially independent and will include collaborations with creative individuals and brands in and outside the LVMH Group.
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The Explorer section on NOWNESS is an interactive mode for discovering the website’s featured stories every month |
CLICK HERE TO SEARCH FOR ALL RELATED STORIES ON LVMH MOËT HENNESSY LOUIS VUITTON
