US. Next month sees the launch of MAC’s adult-targeted beauty project with the Barbie fashion doll. The collaboration marks the first time that Barbie has partnered with an adult prestige cosmetics company (see earlier story).
The Barbie Loves MAC Spring ’07 colour collection comprises a selection of make-up items in classic black casing with the Barbie icon in hot pink debossed onto the product.
The line comprises eyeshadows, eyeliners, powder blush, lip gloss, powder, nail lacquer and brushes. Shades include bright candy pink, buttercup yellows and warm greens.
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| The collection includes eyeshadows, eyeliners, powder blush, lip gloss, powder, nail lacquer and brushes | ||
Also available is a Mini-Barbie Loves MAC limited-edition make-up set comprising a a black nylon/wool fabric case with pink stitching detail on the outside and matching pink lining on the inside. Also featured on the outside is a small pink-on-black vinyl medallion showing the classic Barbie silhouette.
Another key product is the MAC Barbie Doll dressed in a mix of patterns, colours, and textures. Her main accessory is the MAC Makeup Case.
About Barbie
Sold in 150 countries, Barbie is the most popular fashion-themed doll worldwide, and the number one fashion-themed doll in the US. Owned by US toy giant Mattel, Barbie is present in toy aisles, online, entertainment, fashion boutiques, and 16 consumer product categories.
Barbie has partnered with top fashion designers, including Christian Dior, Versace, Giorgio Armani and Badgley Mischka. In 2005, Mattel launched the Barbie Luxe collection together with leading names in design. The adult collection of apparel and accessories was co-branded with top designers such as Anna Sui, Judith Leiber and Tarina Tarantino.
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