MAC Cosmetics is set to open a new, free-standing store in London Covent Garden, moving from Neal Street to open its doors on James Street. The shop, which incorporates 607sq ft on its ground floor, plus an 824sq ft basement area, will feature a comprehensive MAC Pro product offer.
The MAC Pro collection provides make-up artists with the high-quality formulations, colours and finishes used at fashion shows, photography shoots and on television and film sets.
“MAC Pro was born out of a need to take the already iconic palette of MAC’s richly pigmented colour and push it even further, meeting the needs of make-up artists working in fashion, film and theatre,” explained MAC Cosmetics Director of Make-up Artistry Terry Barber.
“Neon, metallic and dense mattes are all explored in a variety of groundbreaking textures and mediums. Coveted by professionals, performers and make-up junkies alike, Covent Garden is the perfect stage for this unique, innovative collection of products.”
The new MAC store is said to provide an advanced retail concept that blends service with creativity and distinction, via a “raw, functional and urban vibe”. The shop features an industrial touch with eye-catching mesh walls, architectural flooring, fluorescent lighting and floor-to-ceiling mirrors.
The shop also includes a MAC Lash Bar, to allow customers to experiment with their lash look. In addition, there are six ergonomically designed make-up stations with professional lighting and adjustable seating; a private make-up area; and a MAC Professional Make-up Menu which offers services such as Theatrical Makeup and Advancing your Skills.
“Covent Garden is one of the most famous areas of London, attracting local and global consumers throughout the year,” noted MAC Cosmetics Senior Vice President/Group Creative Director James Gager. “Often referred to as “Theatreland”, we are thrilled to be opening our next MAC store in a place famed for performance, vibrancy and multiculturalism – pure MAC!
“This new store moves us in a different direction of our retail experience in the UK, providing a fresh format that cannot be found elsewhere. Overall, we wanted to create a MAC store that felt synonymous with Covent Garden and engaged with such a creative and diverse audience through its artistry, design and product line-up.”
Designed to be an industry hub, the shop’s top floor includes a stylised event space. Set up for interviews, broadcasts and MAC Technique events, it also features a “Bloggers’ Bar”.
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