SWITZERLAND. Swiss chocolate company Maestrani has partnered with Lagardère Travel Retail for the debut of its Munz Airport Playground at Geneva Airport.
Created to enhance dwell time, the activation engages travellers through interactive experiences and visually striking displays, and highlights the brand’s exclusive travel retail selections.
Standout features include the Munz Sportsline Zone, complete with a basketball court, inviting travellers to test the ‘move before you board’ concept, adding an engaging pre-flight experience.
Showcasing a festive winter holiday atmosphere, the activation also features the Munz Pingu Family Zone. Inspired by the Munz Kids universe, the space offers colourful displays featuring the Ladybird, Unicorn and Dragon characters, along with limited-edition seasonal chocolates.
The activation also offers a photo opportunity, with a vibrant backdrop designed for visitors to capture and share their travel memories.
The concept showcases the brand’s travel retail assortment of Swiss chocolate specialities, including classics and channel-exclusive editions.
A dedicated area spotlights Avelines, the premium Swiss chocolate brand renowned for its signature Geneva pralines and strong roots in Swiss chocolate craftsmanship.
The exclusive travel retail selection features Amandes Princesses, the latest addition to the range, as well as Avelines Café Croquant, which has quickly emerged as a topseller.
The activation highlights Avelines as a premium gifting option for travellers seeking an authentic Swiss product before departure. ✈
