Swiss chocolate house Maestrani is collaborating with AGS Airgate Shop Genève in an eye-catching Munz activation at Geneva Airport.
The promotion, which runs until the end of November, highlights the Munz Happy Kids line, which, as reported, was featured at last month’s TFWA World Exhibition. Happy Kids presents wrapped Swiss milk praline-filled chocolates in colourful Ladybug, Bee, Unicorn and Butterfly tins.
Interaction with travelling consumers of all ages is encouraged through a ‘guess the number of ladybirds’ competition, with winners receiving Ms Munz Ladybird chocolates.
Sampling is also included in the Swiss chalet-inspired promotion which offers a wide range of Munz products and teams the chocolates with souvenir options including magnets, caps and soft toys.
Maestrani underlined its strong sustainability credentials with the launch of an All Natural product concept this year. It is based on four pillars: the use of exclusively natural ingredients; 100% Max Havelaar Fairtrade-certified cocoa; no palm oil and 100% climate neutrality.
All Munz products are produced to meet the All Natural standards, with packaging updated to include full details.
