Spanish jewellery house Majorica is adapting its offer to meet shopper demands in key Asian markets. Unisex, a steel collection designed specifically for the region’s travellers, was showcased at the brand’s booth during TFWA Asia Pacific Exhibition (7-11 May).
Majorica is aiming to start, and in some cases resume, distribution across China, South Korea and India (as well as Jordan in the Middle East).
The brand noted: “Asia has become an interesting market for the brand, since Chinese tourists account for 60% of global purchases of luxury products.
“Asia Pacific in general is postulated as a great opportunity knowing, for example, that Indonesia is expected to be the fourth-largest economy in the world by 2045.”
Majorica recently released its #ClassicMeetsToday campaign across social media to highlight the adaptability of its ‘organic man-made pearl’
Majorica networked with more than 30 international buyers at its booth at TFWA Singapore. Visitors from Taiwan, Vietnam, Singapore, the Philippines, Latvia, Hong Kong, Ethiopia and Germany expressed an interest in its products, according to the Mallorca-based brand.
It presented pieces from three collections at the exhibition: the classic Essential range; Creation line, which is fresher, in line with the jewellery house’s rebranding; and Unisex, a steel collection crafted for the Asian market.
The brand commented: “We see great potential in key Asian markets for 2023, although our strategy is to carefully select markets and partners to make an omnichannel entry to generate organic growth in countries such as Korea and China (where we are already present online), along with Southeast Asia.” ✈
