GERMANY. Fashion house Hugo Boss, sponsor of the McLaren Mercedes team, is introducing a Formula One promotion campaign in the travel retail sector. Between April 1 and May 15, customers at Hugo Boss Traveller Shops worldwide will have a chance to win F1 prizes in a raffle.
First prize is a VIP ticket for two people to see the German Grand Prix at Hockenheim in July 2005. Travel and hotel costs are included, as is a visit to the Boss headquarters in Metzingen. There the winner will be presented with an outfit, and have the opportunity to buy from the firm’s exclusive VIP shop.
Second prize is an original Team McLaren Mercedes Formula One jacket from the team’s clothing collection, specially designed by Hugo Boss. Third prize is a model of a Team McLaren Mercedes Formula One racing car (scale 1:18) signed by Kimi Raikkonen and Juan Pablo Montoya.
The closing date for the competition is May 15, 2005.
MORE STORIES ON HUGO BOSS
Hugo Boss celebrates a decade in travel retail – 15/10/2004
Hugo Boss prepares for celebratory Zurich openings – 25/08/04
Hugo Boss says it’s time for women in travel retail – 17/08/04
