MALAYSIA. Malaysia Airports has announced the winners of its recently concluded “˜The Magic Continues”¦’ Kuala Lumpur International Airport (KLIA) Shopping Campaign.
At the prize giving ceremony at KLIA last week, 38 year-old Choo May Loon was presented with the bumper prize – a travel package worth RM 40,000 (US$11,200).
Expressing her delight, Choo said: “I was surprised and almost in disbelief when I received the call from Malaysia Airports, telling me that I have won a travel package worth RM 40,000 (US$11,200). I am very happy to have won this prize because now my dream of visiting Eastern Europe can be a reality.
“I am so glad I shopped at KLIA. This is indeed a most rewarding shopping experience for me,” Choo enthused.
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Malaysia Airports Senior General Manager Commercial Services Puan Faizah Khairuddin (right) presenting Choo May Loon with the bumper prize; “This is indeed a most rewarding shopping experience for me,” Choo enthuses |
“˜The Magic Continues”¦’ was the second phase of the ten-month long KLIA Shopping Campaign 2008/2009 that kick started in August last year.
The contest, running from 9 December 2008 to 3 March 2009, offered a total of RM250,000 (US$70,400) worth of travel packages as prizes up for grabs. The prizes include monthly prizes worth RM10,000 (US$2,800) each, weekly prizes worth RM15,000 (US$4,200) each and one bumper prize of RM 0,000 (US$11,200) worth of travel package.
Speaking at the prize giving ceremony, Malaysia Airports Holdings Berhad (MAHB) Senior General Manager Commercial Services Puan Faizah Khairuddin said: “We have recently concluded the third phase of this installation of the KLIA Shopping Campaign. This activity is just one of the many efforts we have undertaken to achieve our goal in giving our customers the best experience at the airport.
“The shopping campaign has been instrumental in moulding our airport experience to become livelier and almost like a lifestyle mall. We hope that through the activities and array of products, services and dining offerings, we are not only able to fulfil our customers’ needs but surpass their expectations.
“There is a paradigm shift that is taking place at airports around the world. Just like what you can see at KLIA, airports are becoming more like shopping malls that happen to have aircraft landing bays and gates.
“This change is being driven home especially with the current retail optimisation developments taking place at the KLIA Contact Pier International and the Satellite Building. Once fully completed by the end of this year, we will be able to bring to everyone an enhanced variety and mix of products, services and dining experiences,” Faizah added.
She continued: “The KLIA Shopping Campaign has one main objective in mind: to reward passengers and visitors who shop at KLIA. This time round, the shopping campaign that was traditionally held for three to six months has been extended to a ten-month duration. The total of RM2.7 million (US$760,000) worth of cash and prizes up for grabs in this shopping campaign is also a marked increase in the value from prizes offered in the years before.
“We designed the campaign in the format of three shopping contests within an ultimate contest to enable us to reward more shoppers at KLIA and KLIA Low Cost Carrier Terminal (KLIA-LCCT) in this fifth installation of the KLIA Shopping Campaign.”
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“The KLIA Shopping Campaign has one main objective in mind: to reward passengers and visitors who shop at KLIA,” says Malaysia Airports Senior General Manager Commercial Services Puan Faizah Khairuddin (middle of back row), pictured with all prize winners of the recently concluded third phase of the KLIA Shopping Campaign |
The KLIA Shopping Campaign, held from 26 August 2008 to 11 June 2009, was open to shoppers of any retail and food & beverage outlets at KLIA and LCCT-KLIA who spent RM150.00 (US$42.00) and above in a single receipt or up to a maximum of three accumulated receipts within the same day. Contest 2 and Contest 3 were divided into three tiers according to the amount spent: the RM150.00 (US$42.00) category, the RM250.00 – RM499.99 (US$70.00 – US$140.00) category and the RM500.00 (US$141.00) and above category.
Participants of all three contests are eligible to vie for the Ultimate Grand Prize of a RM420,000 (US$118,000) Lexus GS300, sponsored by UMW Toyota. Together with UMW Toyota as official sponsors was MasterCard International which offered additional rewards for MasterCard holders who spent in KLIA and LCCT-KLIA.
In total, the KLIA Shopping Campaign offered RM2.7 million (US$760,000) worth of prizes and rewards to shoppers of KLIA and LCCT-KLIA. Among the grand prizes were RM520,000 (US$146,000) cash and RM280,000 (US$78,800) worth of travel packages.
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