MALAYSIA. Malaysia Aviation Group (MAG) has named Laura Mercier its official cosmetics partner, tasked with developing Signature Looks for its cabin crew.
The collaboration aims to enhance grooming standards and support personal development, both essential to delivering premium frontline service, while empowering cabin crew who represent Malaysian hospitality in every journey, MAG noted.
Through dedicated training sessions led by Laura Mercier’s artistry team, the cabin crew will undergo exclusive beauty and grooming sessions to enhance their professional presence.
This initiative supports MAG’s focus on investing in its people and talent development through strategic partnerships.
MAB Academy Chief Operating Officer Aida Salfaraz Ahmad Fadzil said, “Our cabin crew are the Ambassadors of Malaysian hospitality, and how they present themselves is a key part of delivering that experience.
“Through this partnership with Laura Mercier, we are enhancing our grooming standards by providing our frontliners with global beauty insights, professional techniques and the confidence to represent the brand with poise and consistency.
“This partnership reflects our continuous investment in people, as we strive to elevate the professional image of our cabin crew and align with the standards expected of leading international airlines.
“We are proud to bring global beauty expertise into our training framework, while delivering Malaysian hospitality with grace at every altitude.”
Laura Mercier Brand Manager (Malaysia) Shervyn Kwong added, “At Laura Mercier, we believe in enhancing natural beauty with effortless elegance. Collaborating with Malaysia Airlines has been a true honour, allowing us to craft signature looks that celebrate the grace and confidence of their cabin crew.
“With the Caviar collection’s long-wearing, high-performance formulas, these looks are designed to stay flawless from take-off to touch-down.”
With a focus on enhancing natural poise and professionalism, the two Signature Looks were created using Laura Mercier’s Caviar collection, selected for its high-performance formulas, rich colour payoff and long-lasting wear.
The Signature Looks:
- Look One: Features the Caviar Stick Eye Shadow Shimmer in Rose Gold and Dusk, paired with the Caviar Smoothing Matte Lipstick in Scarlet Velvet or Rosewood Silk – a classic, sculpted finish ideal for transitions from day to night.
- Look Two: Combines the shimmer of Rose Gold and Forbidden Rose eyeshadows with the hydrating Caviar Hydra-Crème Lipstick in Broadway or Madison, designed for full-coverage colour and comfort that lasts.
This collaboration reflects a mutual focus on “embracing individuality, enhancing natural beauty and celebrating understated elegance” – values that reflect both Laura Mercier’s beauty ethos and MAG’s distinctive approach to Malaysian hospitality.
The partnership follows Malaysia Airlines’ climb from tenth to eighth place in the 2025 Skytrax rankings for the World’s Best Airline Cabin Crew.
Part of the oneworld alliance, the airline serves 69 destinations across Asia, Australia, the Middle East and Europe, with access to more than 900 destinations in 170 territories globally. ✈
