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The Autumn/Winter 2010 handbag collection uses suede to add texture and richness to the 1970s feel |
SPAIN. Spanish fashion company Mango is gearing up for a busy year of store openings worldwide, having generated a turnover of €1,480 million in 2009, mainly from international sales.
Plans will include 59 points of sale in China and two stores opening in New Delhi Airport.
Mango achieved a turnover of €1,480 million in 2009 representing retail sales (excluding VAT) by company and franchise-owned stores. Some 78% of turnover came from foreign markets and the rest from the Spanish domestic market.
In 2009, Mango opened 161 new stores: eight in Spain and 153 abroad. Markets in Eastern Europe, the Middle East and Asia were consolidated, and the brand opened its first stores in Iran, Iraq, Belorussia and Guatemala.
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Weathered leather and fringing are featured on the Rombo (left) and Melena bag models |
China market is “biggest challenge”
China remains Mango’s biggest challenge, the company said. The brand is planning to open 59 points of sale in the country. In addition, its presence within Asia will be strengthened with new openings in South Korea, Singapore and India. Two stores will be opening in New Delhi Airport.
Europe also remains an important market, with new stores opening in Germany, Austria, Italy, Holland, Belgium, France, Sweden, Switzerland and the UK. The company is increasing its presence in Latin America with new stores in Venezuela, Chile, Peru and Mexico.
In 2009, turnover from online sales was €11.7 million. Customers from most of Europe, the US, Canada, Japan, Turkey and South Korea can shop online. China and Russia are expected to be added to this list during 2010.
Mango is expanding the H.E. HOMINI EMERITO menswear clothing line, which currently has 135 stores worldwide, and is planning to open H.E. points of sale in Germany, Holland and New Caledonia in 2010.
Mango has 1,431 stores in 100 countries. The company will be opening its first stores in Mauritius and New Caledonia in 2010. This year, the brand plans to open 150 more stores in locations such as Belgrade, Berlin, Bogota, Caracas, Dubai, Istanbul, Kuwait, Lyons, Marrakech, Melbourne, Milan, Moscow, Paris and Beijing.
In 2010 Mango plans to invest €100 million in new openings, store refurbishments and logistics and information systems.
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Retro elements are incorporated into the classic black Vincent (left) and Silvia handbag models |
New Mango leathergoods collection
Mango is returning to 1970s classics with the launch of its new range of leather handbags. Highlights include the doctor bag, the bowling bag and retro elements in forms, details and finishes.
Sharing the philosophy of the Autumn/Winter 2010 collection, the bags feature imitation crocodile leather prints and wrinkled and washed-look leather. In addition to nappa, fabrics such as suede, which adds texture and richness with autumnal reds, are used to complement the 1970s air. The colour palette includes natural colours, orange-coloured leather and chocolate.
Mango is inspired by the timeless classics of British country style: trench coats, double-breasted jackets and tailored coats, knitwear, and thicker garments with a handmade look.
These traditional garments are designed to be evocative of the late 1970s, when fashion icons such as Anjelica Huston were synonymous with freedom and style. Rich textures such as tweed, corduroy and leather, together with sheer silks and gold details, aim to create a contrast between the masculine and the feminine.
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