Marchon inks eyewear deal with Karl Lagerfeld – 03/10/07

US. Marchon Eyewear Inc, the leading eyewear manufacturer and distributor, has signed an exclusive worldwide licensing agreement with Karl Lagerfeld SAS to design, manufacture and distribute both sun and ophthalmic eyewear.

The strategic licensing alliance will see the creation of Karl Lagerfeld men’s and women’s eyewear, with the sunwear collection to debut in January 2008.

The new collection has been developed in collaboration with Karl Lagerfeld and design duo Christian Roth and Eric Domege, who are supporting Marchon on the launch.

“It is with great pleasure that we announce the launch of the eyewear collection by legendary designer, Karl Lagerfeld. His influential style and distinctive designs will be offered in both sun and optical frames,” said Marchon Eyewear Inc President and CEO Al Berg. “The exclusive Karl Lagerfeld brand will complement Marchon’s expanding global portfolio.”

In other news, Marchon Eyewear has unveiled the eyewear collections for Fall 2007 from Fendi, Michael Kors, Calvin Klein, ck and Nike.

Fendi’s Fall 2007 collection combines luxurious materials, exceptional textures and dramatic styles


For Fall 2007 Michael Kors combines luxurious materials and iconic design elements that are in synergy with other Michael Kors products


Calvin Klein’s Fall 2007 collection combines luxurious materials with precise styling


The ck Calvin Klein Fall 2007 collection goes fashion forward with signature looks, bold colour combinations and new logo treatments


Each model in Nike’s Fall 2007 collection is equipped with Nike Max Optics, an innovative lens technology that gives enhanced clarity and precise vision at all angles. All Nike lenses provide 100% UVA and UVB protection


About Marchon Eyewear Inc

Marchon Eyewear Inc is one of the world’s largest manufacturers and distributors of fashion and technologically advanced eyewear and sunwear. The company has an extensive range of collections with patented products and leading brands including Calvin Klein, ck Calvin Klein, Coach, Fendi, Flexon, Michael Kors, Nautica and Nike.

Headquartered in New York, Marchon Eyewear markets and distributes its products globally with regional headquarters in Amsterdam, Hong Kong and Tokyo. Production facilities are located in Italy, Japan and other countries and sales offices serve customers in a network of over 80 countries.

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