ITALY. Marcolin Group and Diesel Group have signed a five-year licensing contract for the production and worldwide distribution of Diesel eyewear, including sunglasses.
The agreement is expected to be finalised by 31 October 2010 and signals Marcolin’s entry into the diffusion fashion segment.
Marcolin Group Style & Licensing Officer Maurizio Marcolin stated: “Diesel is a leading brand in the diffusion segment, in which Marcolin today has still a limited presence. Diesel Shades will therefore give us the chance to further diversify our product portfolio and will be an excellent opportunity for Marcolin to gain a significant role in this wide portion of the market [which includes brands such as] Ray-Ban, Carrera and Police.”
He continued: “We are excited to have the opportunity to grab new challenges and have the chance to make use of our design’s expertise with Diesel, a brand leader in a segment where dynamism, innovation and discontinuity are key successful elements.”
Diesel Group President Renzo Rosso said: “I’m extremely pleased about this new co-operation. I have already been working with Marcolin for DSquared2, and I am personally impressed of their capability to understand the universe of a brand and turn it into top quality, high design content products.
“This, together with the strong managerial ability of its Board, makes it a unique company in the eyewear scenario. Diesel is one of the few true lifestyle brands in the world and with our passion, energy and innovation capability we can build together a successful positioning, providing the brand the value and role it deserves.”
About Marcolin
Marcolin, listed on the Milan Stock Exchange, is one of the leading eyewear companies. Its portfolio of licensed brands includes DSquared2 Eyewear, Hogan Eyewear, John Galliano Eyewear, Just Cavalli Eyewear, Roberto Cavalli Eyewear, Swarovski Eyewear and Tom Ford Eyewear.
About Diesel
From its headquarters in Breganze, Italy, Diesel directly manages around 20 subsidiaries across Europe, Asia and the Americas. It is present in more than 80 countries with 5,000 points of sale and more than 500 Diesel mono-brand stores. Diesel is part of the holding company Only the Brave, which also incorporates 55DSL, Staff International, Maison Martin Margiela and Viktor & Rolf. In 2008, the holding company’s revenues amounted to more than €1.3 billion.
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