Eyewear specialist Marcolin Group has partnered with sustainability platform Positive Luxury to sponsor the first edition of the Positive Luxury Awards next year. The ceremony will take place on 25 February in London, where the group will present the award for ‘Innovation of the Year.’
Positive Luxury is a sustainability platform that links luxury brands with various sustainability programmes and organisations. According to the company, its ‘Butterfly Mark’ has become a ‘symbol of trust’ which is awarded to luxury brands that have taken concrete steps towards a more sustainable future.
Some noteworthy jury members include: ‘The New Green Consumer Guide’ Author Julia Hailes, Business for Social Responsibility Managing Director Elisa Niemtzow, British Fashion Council Advisory Board member Frances Corner, Model and Activist Arizona Muse and Business Writer and Advisor John Elkington.
Actress and Activist Amber Valletta, Parsons School of Design Dean of Fashion Burak Cakmak, Communications Writer and Consultant Emma Young, Journalist Isabelle Lefort and Imagine Co-founder and International Chamber of Commerce Chair Paul Polman are also part of the jury.
Marcolin Group will be sponsoring the ‘Positive Luxury Innovation of the Year’ award. The award recognises industry innovators that have adopted cutting-edge sustainability strategies and have enacted large scale internal and external improvements to their environmental performance.
“Marcolin Group is the first international eyewear company collaborating with Positive Luxury,” said Marcolin Group CEO Massimo Renon.
He added: “We will demonstrate to our partners and consumers that we are tracing a new path in sustainability. Our relentless pursuit of innovation and experimentation has led Marcolin Group to become the first sponsor for The Positive Luxury Innovation of the Year Award”.
The sentiment was echoed by Positive Luxury Co-Founder and CEO Diana Verde Nieto who said: “Marcolin Group’s commitment to craftsmanship and quality has helped them build an unparalleled reputation in the eyewear industry. We are proud to work with them and have their support for the Positive Luxury Awards 2020, more specifically, the Innovation of the Year Award.”
