ITALY. Italian eyewear group Marcolin introduced its Autumn/Winter 09 sunglasses collections for leading fashion brands including Tom Ford, Montblanc, Just Cavalli, Replay and Ferrari at the Mido 2009 trade fair earlier this year.
Among the highlights of the exhibition were:
MONTBLANC EYEWEAR 2009/2010
The 2009/10 Montblanc Eyewear collection uses precious materials and extends the Urban Classic and Trendy New Signature families with 14 models.
Large, square fronts characterise the majority of the models, particularly the 11 items for men. Some models are inspired by the design of the famous Stalwalker pen, others are embellished with guilloche engraving or motifs that recall the brand’s jewellery.
The colour spectrum of the frame metals ranges from ruthenium, endura and pink gold to rhodium and shiny black.
The MB243 men’s nylor model is light and comfortably fitting with a star decoration inscribed on the sides.
MB246: This men’s frame is embodied in the stitching effect found on the sides: a stylish motif inspired by the brand’s jewellery creations. Available in rimmed or nylon versions in pink gold, anthracite and ruthenium.
MB254: Offering a modern take on a classic design, the long and narrow lector front is produced from speckled acetate whist the metal sides are decorated with lapped enamel. The front also comes in pearl white and shiny black versions.
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Marcolin’s modern designs for Montblanc (left) and Just Cavalli for the Autumn/Winter 2009 season | |
JUST CAVALLI AUTUMN/WINTER 2009
For Autumn 2009 Just Cavalli’s sunglasses collection majors on mask models – two for women and one unisex – as well as two aviator models for men with large fronts and two other women’s models with more curved forms, at times rounded.
Black, brown and blue are the colours that dominate both the acetates and the lenses, where they are also often used in a gradient version to soften the gaze of the wearer.
The logo that identifies the brand, produced by laser, screen printed, in bas relief or in the form of a metal insert, is found along the sides of the glasses, becoming an additional exclusive detail.
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Ferrari (left) and Replay designs for Autumn/Winter 2009 from Marcolin | |
REPLAY EYES AUTUMN/WINTER 2009
The new eyewear collection for Autumn/Winter 2009/2010 continues to draw its inspiration from the merger of the contemporary and the vintage, described as a cornerstone of the Replay world.
The 1950s characterise the colours, shapes and details of the four sunglasses models.
The men’s sunglasses sport details relating to the world of American sports cars, continuing a trend begun in last season’s collection.
The aviator and mask models are young and sporty in style, and come mainly in dark shades such as black, blue and brown.
FERRARI AUTUMN/WINTER 2009
There are eight new men’s frames for the Autumn/Winter 09 season feature exclusive shapes and details that re-propose a number of the features found on Ferrari cars.
Typical industrial design materials are used, such as titanium and aluminium.
Iconic models include the FR5043 a model whose sides are produced using an exclusive method that makes the steel both resilient and light. As well as a version with anthracite front and red sides, the model also comes in light ruthenium with black sides, and semi-glossy with brown sides. Each model features the yellow shield emblazoned with Ferrari’s “˜Cavallino Rampante’ horse icon.
TOM FORD FALL 2009
For Fall 2009, Tom Ford develops some of his hallmark silhouettes to become even stronger, and presents new shapes that blend design influences, from 1950s vintage to 70s retro, to ultra-contemporary minimalism.
Men get four new sunglass styles, including the Pablo frame, [TF 132], a pilot-inspired frame with a distinct
cut-out bridge, tubular temples and metal rivets that can be worn with interchangeable lenses; the Ernesto
[TF 133], an update of one of Ford’s first, and most well-known sunglass styles; and the Rodrigo [TF 134],
another refinement of one of Ford’s original designs from 2005, which is smaller and more streamlined than
the original. Finally, the vintage-inspired Henry [TF 141] is said to combine the bold simplicity of shape with a cut-out double bar at the bridge and offered in four combinations of acetate and coloured lens, including a light havana frame with electric yellow lenses.
Four different silhouettes are offered for women. An oversize, 1970s-inspired frame with double bar nosepiece and metal rivets on the frame is available in a squarer version [the Elle, TF 135] or a bold, circular shape [the Mia, TF 136]. Unusual colour combinations like shiny gold metal with ivory acetate and bronze-silver lenses are a feature of the collection. A metal wrap frame with a crossover front, the Jasmine [TF 137], follows the contours of the face closely, looking like a figure eight or butterflywings from the front. A minimal mask frame, the Gianna [TF 138], is crafted to be extremely light in look and feel. The metal half-frame and temples are edged in a thin flash of contrasting enamel. The Astrid [TF 139] has a carefully sized cat’s-eye shape.
About Marcolin
Marcolin, listed on the Milan Stock Exchange, is one of the leading eyewear companies. In 2007, the company produced approximately 5.5 million pairs of glasses in over 600 models. The company’s licensed brands include DSquared2 Eyewear, Ferrari, Hogan Eyewear, John Galliano Eyewear, Just Cavalli Eyewear, Kenneth Cole New York, Kenneth Cole Reaction, Miss Sixty Glasses, Montblanc Eyewear, Replay Eyes, Roberto Cavalli Eyewear, Timberland, Tod’s Eyewear, Tom Ford Eyewear. Among the company’s own brands are Cébé, Marcolin and Web Eyewear.
MORE STORIES ON MARCOLIN
Marcolin unveils a new corporate look – 11/03/09
Marcolin debuts Dsquared2 Eyewear – 10/03/09
Marcolin renews Montblanc eyewear licence – 09/02/09
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