Mars International Travel Retail will unveil new product innovations at the TFWA World Exhibition & Conference, which begins in Cannes later this month (Bay Village, 9).
The confectionery specialist revealed that this will include a new range of products for its M&M’s brand, which it said will “drive disruption and fun on the global travel retail shop floor”.
It added that M&M’s humanised Red and Yellow characters, with other colours in support, will be prominent in the campaigns promoting the new lines.
Of the new M&M’s products, Mars ITR Category Director Raghav Rekhi said: “The brand offers product concepts that appeal to the widest of age groups and which have built a loyal following worldwide.
“This enables us to create experiences in-store that genuinely appeal to a broad demographic and that’s not always appreciated or understood. It also means that in terms of product offer M&M’s can cater for all shopper needs – sharing, gifting (to all ages) and personal enjoyment.”
He added: “Based on our most recent shopper insights that include exactly why travellers do or do not buy we’ve created new product concepts for M&M’s that will really appeal to all.”
Also being revealed by Mars ITR in Cannes are details of a new travel retail-exclusive advertising campaign for M&M’s with the theme of ‘Connect’. Its aim, Rekhi said, is to encourage travellers to share a pack of M&M’s “during key moments of travel – such as waiting time or screen time”.
Mars ITR is part of Mars Wrigley Confectionery, which describes itself as the world’s leading manufacturer of chocolate, chewing gum, mints, and fruity confections.
