Mars Wrigley International Travel Retail (MWITR) has named An De Volder as the Market Director of its travel retail division, effective 1 October.
Moving up from her position as General Manager for Belgium, Luxembourg, Austria and Switzerland, De Volder will take on this newly created role to drive the confectionery category’s growth within international travel retail. She will report directly to Benelux/ITR General Manager Jack Tabbers.
This appointment allows the company to elevate its focus and expertise to tap into the opportunities in global travel retail.
Bringing extensive experience to the team, De Volder joined Mars in 2001 and has held various roles in sales and demand across different categories and channels.
In 2018, she became Supply Chain Director within the Belgium leadership team, which allowed her to broaden her experience in a new functional area before leading the Belgian sales organisation.
De Volder said: “I am very excited to explore the wonderful world of international travel retail and collaborate with our customers to unlock more conversion in the confectionery category. With our iconic brands we are well positioned to bring more fun and excitement to the traveller journey and inspire moments of everyday happiness for travellers around the globe.”
De Volder will be representing the company at the upcoming TFWA World Exhibition in Cannes (Bay Village, Bay 41). ✈️
