NETHERLANDS. Mars Wrigley International Travel Retail (MWITR) has unveiled an activation to promote one of its key brands M&M’s at Eindhoven Airport.
The campaign was launched in partnership with Capi Lux and KingofReach.com, both owned by Dutch travel retail powerhouse B&S.
The vibrant retail space showcases MWITR’s latest travel-exclusive gifting offers including the M&M’s and the Maltesers Global Traveller Passport packs.
Driven by traveller insights that show airport dwell times can be a mixed experience, the campaign aims to transform these moments into enjoyable experiences by enhancing the shop floor environment.
The products are displayed in colourful fixtures to give M&M’s standout shelf appeal.
The brand experience includes engaging elements such as the Wheel of Fun game, as well as access to exclusive offers.
Travellers are also invited to taste the M&M’s Minis. ✈
