Pernod Ricard Global Travel Retail has introduced the latest ultra-prestige limited-edition Cognacs from the esteemed Maison Martell – L’Or de Jean Martell Réserve du Château Chanteloup and L’Or de Jean Martell – Assemblage du Dragon – through key travel retail partners. Both liquids are launching in limited quantities worldwide, with a selected number available in key travel retail locations.
L’Or de Jean Martell – Assemblage du Dragon forms part of the yearly Zodiac Edition releases from Maison Martell. Designed in celebration of Chinese New Year specifically for 2024’s Year of the Dragon, the Baccarat decanter sports a neck embellished with 19-carat gold and crowned by a crystal stopper, in a representation of a dragon’s head.
The flamboyant design follows through to the box with red metal doors embossed with a pattern suggesting dragon’s skin.
The liquid of more than 1,400 eaux-de-vie has also been enriched with a selection of eaux-de-vie from previous Years of the Dragon, blended to combine the intensity and elegance of the original Cognac. It carries the taste of candied and dried fruit and leaves flavours of berries paired with soft spices and noble wood – Chinese cinnamon, Sichuan pepper, cedar, and sandalwood.
As reported on location, L’Or de Jean Martell Réserve du Château Chanteloup has been released as a rare edition with just 1,000 individually numbered decanters available. This marks the start of a series that sees yearly releases and partnerships with different prestigious French châteaux where the final ageing process takes place. Maison Martell has collaborated with fine crystal maker Baccarat to create the decanter, whose sleek lines evoke a single, pure drop of Cognac.
L’Or de Jean Martell Réserve du Château blends more than 1,400 eaux-de-vie from the four finest terroirs in the Cognac region. As part of the ageing process, the liquid is aged after blending in barrels of 300-year-old oak, first in a historic cellar in Cognac, followed by a chosen château.
For this first edition, the ageing has been completed at the Château de Chanteloup, the historic home of the Martell family. Click here for our previous story on this release.
Pernod Ricard Global Travel Retail Vice President Marketing Liya Zhang said: “Martell is further accelerating its ambitions in the ultra-prestige segment with the launch of L’Or de Jean Martell Réserve du Château Chanteloup and L’Or de Jean Martell Assemblage du Dragon.
“We see the new editions as a testament to the brand’s commitment to quality and craftsmanship, reflecting our mission to elevate premium offerings in travel retail locations. We know that exclusive and rare Cognacs are highly sought after by collectors and connoisseurs in travel retail, so we are thrilled to be able to offer not one, but two rare Martell expressions for global travellers in 2024.”
The new expressions are available at selected travel retail locations (airports and downtown) in Hainan, Shanghai, Taipei, Singapore, Hong Kong, Paris and others. ✈
