 Martell Cordon Bleu comes home |
| It was at the very same Hôtel de Paris that Edouard Martell launched Cordon Bleu precisely 100 years ago. What a coming home this was. |
| More on The Moodie Blog |
MONACO. Martell celebrated the centenary of Cordon Bleu Cognac on Thursday night with a spectacular Gala dinner at the Hôtel de Paris attended by royalty, movie and music stars, senior company executives and travel retailers from around the world.
The Moodie Report was on hand to enjoy the festivities, which culminated in the launch of a limited-edition bottling dedicated to “˜an eternal discovery since 1912′ – the theme of the gala evening.
H.S.H. Prince Albert of Monaco was in attendance, accompanied by H.S.H. Princess Charlène and H.R.H. the Princess of Hanover. French actress Juliette Binoche, dancer and choreographer Jean-Christophe Maillot, Chinese actresses Li Bingbing and Chen Shu, pianist Zhao Yin Yin and supermodel Whang Haizhen also graced the event.
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The Hôtel de Paris was lit up spectacularly in celebration of Martell Cordon Bleu |
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Guests enjoyed a sumptuous dinner at the Hôtel de Paris. (Left to right): Ian Williams, Pernod Ricard; Sabine Fagan, Aelia; Charles Raciti and John Smailes, Pernod Ricard; Ambroise Fondeur, Aelia. |
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Patricia Wang, Everrich Duty Free; Thibault de Poutier, Pernod Ricard and Gary Chau, Tasa Meng |
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The dinner featured a tribute to Cordon Bleu and to the Borderies growing region, hallmark of Martell Cordon Bleu, including the opportunity to taste Borderies selected by Martell Cellar Master, Benoit Fil from 1982, 1988 and 2000.
| Honouring one of the world’s great Cognacs |
| Hey, I know the business has been performing strongly but a Monaco bureau for The Moodie Report? And in the famed Hôtel de Paris? |
| More on The Moodie Blog |
Edouard Martell launched Martell Cordon Bleu at the Hôtel de Paris 100 years earlier. Martell bleu (“˜blue’) is a nod to house founder Jean Martell’s seafaring forebears and his own early career in the indigo trade.
In choosing to call it Cordon Bleu Edouard Martell broke away from the conventions of the time, which consisted of combining the name of the House with the Cognac’s quality.
We’ll bring you a special Picture Gallery of the event later in the week, together with further coverage in The Moodie Report e-Zine.
100 YEARS IN A BOTTLE
To celebrate its centenary, Martell has dressed up its Cordon Bleu bottle in a special edition entirely decked out in blue, which pays tribute to the emblematic colour of the House.
The silver insignia of the centenary, the seal, the neck and cap emphasise the bottle’s deep, luminous blue. The limited edition is presented in a silver-chequered gift box adorned with Cordon Bleu’s key dates, and comes with a montre – a miniature bottle traditionally reserved for cellar masters’ tastings.
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Centenary spirit: The limited-edition bottling pays tribute to Martell’s emblematic blue colour |
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This contains a selection of old eaux-de-vie specially blended by Martell cellar master Benǫt Fil and originating exclusively from the Borderies Рthe idiosyncratic cru in the Cognac region that confers on Cordon Bleu its complex, elegant, floral character.
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