German drinks house Mast-Jägermeister has introduced travel retail-exclusive packaging for its herbal liqueur Jägermeister Manifest. The 1-litre Travellers’ Edition will be rolled out across duty free next month.
The new packaging features a matt black, rivetted box with embossed elements and a bottle-shaped window. A bronze interior and matching outer edges reflect the spirit’s premium character.
The box incorporates a how-to-drink guide on the back, alongside the Travellers’ Edition’s key characteristics: “Jägermeister Manifest: versatile, facetted, balanced, rounded and smooth.”
Mast Jägermeister Vice President Global Travel Retail Tobias Witte commented, “The new Travellers’ Edition packaging showcases Jägermeister Manifest’s super-premium position. It is bold and disruptive and challenges the status quo.”
Launched into travel retail in April 2017, Jägermeister Manifest (38% ABV) is crafted to demonstrate the herbal liqueur’s cask-aged depth and complex flavour profile.
It is made with Jägermeister’s original 56-ingredient recipe, enhanced by a macerate that adds more botanicals, including vanilla. A wheat distillate balances the intensified herbal profile, and the blend is aged for about 15 months in fresh barrels. ✈
