Masterfoods International Travel Retail to launch seven new gift packs in Cannes – 08/09/06

M&M’s Choco
M&M’s Sudoku
Game 125g
Dove Jewels Handbag
M&M’s Beach Dispenser 90g
Lifestyle Dispenser 125g
Clock 90g

UK. Masterfoods International Travel Retail (MITR) will introduce seven new packs to its portfolio at the TFWA World Exhibition in Cannes this October.

The company, which named Celebrations 825g Jar, M&€™s Minis Dispenser, M&M’s Scubes Plain and M&M’s 430g Pouches in Peanut and Chocolate as its top performers for the year, is emphasising the role of gifting by offering a bonus “˜gaming’ or “˜leisure’ element to its exclusive packs.

“While we’ve seen the gap and fulfilled the need for value packs in the sharing sector, we wanted to offer a more comprehensive range of gifts for children,” noted MITR Consultant Stuart Bull. “The new 2007 range will meet this need as MITR intends to maintain its position as the clear leader in the gift market for children with our range of M&M’s packs.

“MITR is recording outstanding sales across the world. Despite an unstable picture in some regions we’ve seen dramatic growth across the board. The company reports that global business sales figures are a third higher than last year. The market is buoyant, people are travelling freely and the picture is very positive for 2007.”

The new packs to be showcased in Cannes are:

Character Gifts:

M&M’s Choco Dispensers: A new range of collectible M&M’s Red and Yellow characters in fancy dress with two packs of 45g M&M’s Chocolate. There are six characters to collect including a farmer, a witch, a chef and a pirate within the pocket money range. Standing 10cm high, it is slightly larger than its predecessor, the M&M’s MINI’s Dispenser – one of MITR’s best-selling packs for several years.

M&M’s Beach Dispenser: A single boxed M&M’s Yellow character lounging on a deckchair eating an ice-cream, with two packs of 45g M&M’s Chocolate. This replaces the “˜Candy’ Dispenser.

Giant M&M’s: Cannes will see the debut of the novelty container, shaped as a huge M&M, 13cm across containing a 125g of M&M’s Peanut confectionery. The pack can be collected in four different colours.

M&M’s Sudoku Game: A handy pocket-sized version of this global phenomenon with an electronic Sudoku game, alongside a pack of 125g M&M’s Peanut.

M&M’s Lifestyle Dispensers: A mid-sized dispenser with four different characters to collect including canoeist, jet-skier, motorcyclist and roller-blader, with 125g of M&M’s Peanut.

M&M’s Alarm Clock: A smaller version of the children’s alarm clock at 20cm, ideal for bedtime, with two packs of 45g M&M’s Peanut.

Adult Gifts:

Dove Jewels Handbag: 270g of Dove Jewels presented in an attractive window format with handles for easy carrying.

Buyers are invited to visit the company at Stand M71, Green Village. For details, contact Stuart Bull on +44 (0)1494 675460 or e-mail


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