SINGAPORE. Pernod Ricard Global Travel Retail has launched The Glenlivet Cask Master’s Collection, a new aged range of 14, 16, and 19 Year Old expressions.
The permanent collection of aged single malts is exclusively available in travel retail, initially via a pop-up at Singapore Changi Airport Terminal 3 between 15 October and 24 November, in partnership with Lotte Duty Free Singapore.
The Glenlivet Cask Master Kevin Balmforth selected a series of fine casks to create a trio of “beautifully rounded, well-balanced whiskies with an abundance of fruity notes”, said the brand owner in a statement.
- The Glenlivet 14 Year Old: Matured in American and European Oak, this expression offers “a harmonious balance of flavour, with notes of baked apple and citrus zest, delivering a smooth and complex experience”, said Pernod Ricard. The crystal waters of the Livet are reflected in the pack’s crystalline blue colour gradient.
- The Glenlivet 16 Year Old: Aged exclusively in 100% American Oak casks, The Glenlivet 16 Year Old delivers a “sweet and creamy profile with notes of creamy toffee and ripe plum”. The Speyside sunset inspires the pack’s bold red gradient.
- The Glenlivet 19 Year Old: The pinnacle of the three and marking a first for the brand, The Glenlivet 19 Year Old features a selective finish in Scottish Oak, paying tribute to The Glenlivet’s terroir. Alongside maturation in American and European Oak, the Scottish Oak finish brings notes of stewed apples and blackcurrant spice.
The Pernod Ricard statement said: “Scottish Oak trees grow slowly due to the local climate, reaching maturation between 120 and 150 years. This not only makes Scottish Oak very rare, but it also means the grain is tight and porous, contributing to the rich spice flavour notes in the whisky. The pack design is inspired by the changing hues of the forests of Scotland, where the Scottish Oak resides.”
Kevin Balmforth commented: “With these three distinctive expressions, we have concentrated on what makes our single malt Scotch whiskies stand out: the mastery of the makers, the character of our stills and above all, the smoothness of our liquid.
“By honouring our heritage while continuing to push the boundaries of flavour with carefully selected casks, we have curated a collection that is a quality expression of Speyside whiskies.”
At Changi T3, travellers can discover The Glenlivet at the tasting bar and take a guided tour through the nuances of The Glenlivet 14 Year Old and The Glenlivet 16 Year Old. Brand ambassadors share tasting notes, pairing tips and the stories behind the single malts.
Travellers can also engage with the sensory bar, where a selection of wooden aroma balls bring to life the flavour notes of The Glenlivet – from fresh orchard fruits and delicate floral notes to creamy vanilla and warming spice.
Those who go on to purchase a bottle of The Glenlivet can also try their luck at a vending machine where instant prizes range from chocolate to an exclusive tasting of The Glenlivet 19 Year Old, and branded travel pouches to a premium-sized trolley bag.
In addition to this permanent addition to The Glenlivet’s travel retail offer, The Glenlivet Cask Master’s Collection also marks the reveal of a fresh, contemporary design for the brand. The refreshed packaging includes a new brand monogram together with on-pack wave graphics, reflecting the meaning of The Glenlivet (‘The Valley of the Smooth Flowing One’).
Pernod Ricard General Manager, Asia Pacific Antonio Duva said: “I am so proud to oversee another monumental first for this prestige single malt whisky in Asia. After last year’s 200th anniversary celebrations and major releases such as The Glenlivet Groundbreaker, the 40 Year Old and 55 Year Old, we are thrilled that The Glenlivet is now the number one malt whisky in GTR by volume* and the fastest-growing brand in its category.
“I’d like to thank Changi Airport and Lotte Duty Free for their unwavering support in delivering yet another stunning activation and am excited to see the travellers’ response.”
Changi Airport Group Managing Director, Airside Concessions Hung Jean said: “We’re delighted to collaborate with Pernod Ricard Global Travel Retail and Lotte Duty Free on this immersive pop-up experience. At Changi Airport, we continuously seek innovative ways to enrich the shopping journey, and The Glenlivet pop-up exemplifies that ambition. By inviting travellers into a multi-sensory world of discovery, we hope they will uncover fresh, original expressions to enhance their personal collections.”
Lotte Duty Free Singapore Managing Director Jeff Jeong Soongyu added: “Lotte Duty Free always strives to set new benchmarks in experiential travel retail. This Changi 1st pop-up for Pernod Ricard and The Glenlivet surrounds shoppers with the scents and flavours of this iconic Speyside single malt, creating a memorable and engaging experience for travellers. We are confident that this will be a big hit with travellers, whether they are whisky enthusiasts or discovering The Glenlivet for the first time.”
The ABV and pricing of The Glenlivet Cask Master’s Collection is as follows:
*The Glenlivet 14 Year Old: 40%, US$85
*The Glenlivet 16 Year Old: 43%, US$120
*The Glenlivet 19 Year Old: 48%, US$140 ✈
**IWSR figures for January–December 2024
