Maui Jim has announced a new global partnership with the Association of Tennis Professionals (ATP), making it the Official Eyewear of the ATP World Tour.
The ATP is the governing body of the men’s professional tennis circuits – the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour. As part of the three-year agreement, Maui Jim becomes an Official Supplier of the ATP World Tour, as well as the season-ending Barclays ATP World Tour Finals at The O2 arena in London.
The agreement will provide global marketing rights as well as an onsite presence at many tournaments throughout the season, enabling Maui Jim to further engage with tennis fans worldwide across traditional and digital platforms, the company said.
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The new partnership with ATP signifies “a milestone” for Maui Jim |
Maui Jim Marketing Director for Europe Martijn van Eerde said: “We are delighted to have joined forces with ATP as tennis is such a great fit for Maui Jim. For us this is a milestone, an expansion of Maui Jim’s tennis programme and our involvement with the tennis community. Over the years, many players, coaches and line judges have discovered the benefits of our PolarizedPlus2 lens technology to improve their views of the game. This partnership with the ATP was the logical next step.”
Maui Jim sunglasses claim to cut 100% of harmful UV rays and 99.9% of glare from above, below and behind each lens. Its PolarizedPlus2 lenses are said to increase definition and depth perception and can be found in more than 112 different sunglass styles for men and women. The lenses come in four different lens materials, designed for optimal optics for a wide range of outdoor activities and sports; and in four different lens colours to enhance vision in varying light conditions.
ATP World Tour Commercial Director Laurent Delanney commented: “Maui Jim sunglasses offer unmatched comfort and protection when working in the sun. With 46 of our 62 tournaments played outdoors, the partnership will provide our ATP World Tour officials with helpful equipment to perform their duty at the highest level.”
Maui Jim brand ambassadors include sporting champions and world class tennis players Martina Hingis, David Ferrer, Benoît Paire and Philipp Kohlschreiber.
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Maui Jim Europe Marketing Director Martijn van Eerde (left) celebrates the new partnership with ATP Executive Chairman and President Chris Kermode |
