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MCM celebrates at Saks Fifth Avenue New York. Pictured from left: Entertainer Rain, top model Coco Rocha, CEO & Chairperson Sung-Joo Kim and Terron Schaefer, Group Senior Vice President of Creative & Marketing, Saks Fifth Avenue |
INTERNATIONAL. German luxury fashion brand MCM has officially launched its new collection simultaneously in 15 doors of Saks Fifth Avenue, one of America’s top upscale department stores.
To celebrate this opening and to showcase the new MCM NEW YORK Collection, MCM staged a special event yesterday (Tuesday) evening, hosted by the brand owner, Sungjoo Group Chairperson and CEO Sung-Joo Kim, alongside supermodel Coco Rocha and international entertainer Rain.
Well-known DJ Harley Newton headlined last night’s event, and many famous celebrities and New York business leaders were present at the headquarters of Saks Fifth Avenue New York. Among them were internationally renowned buyers invited by Saks Fifth Group Senior Vice President Terron Schaefer.
An after-party followed the launch event at New York’s hippest bar, Avenue, where more than 500 guests gathered to celebrate MCM’s success in the global market. Enjoying the festivities were designer Alexis Phifer, celebrity lifestyle bloggers Tia Walker and Peggie Walker, celebrity stylist Rosemary Ponzo, Joe Delate, American TV writer and producer Tracey Stern and Women’s Leadership Exchange Co-founder Andrea March.
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Left: The MCM NEW YORK Collection is exclusive to Saks Fifth Avenue; Right: The Saks Fifth Avenue MCM store display |
MCM NEW YORK Collection
In homage to the metropolis of New York and to celebrate its launch at Saks Fifth Avenue stores, MCM has introduced a new and exclusive collection – MCM NEW YORK.
The distinctive collection, which is designed to embody sophisticated innovation, features fluid, graceful and supple silhouettes in butter-soft materials with elegant hardware.
MCM NEW YORK is targeted at the modern metropolitan customer and offers day bags and evening clutches in luxurious lambskin and goatskin. Each bag is crafted in Italy and features accents of modern pale gold hardware specially created for MCM NEW YORK.
“We are extremely impressed with MCM’s ability to create an exclusive collection for Saks Fifth Avenue, which possesses both impeccable quality and luxurious style,” said Cody Kondo, Group Senior Vice President and General Merchandise Manager of Fashion and Fine Jewellery, Watches, Women’s Shoes, Handbags and Soft Accessories. “We are thrilled to offer the MCM NEW YORK collection to our customer and look forward to its impending success during our launch this Fall.”
SPORTIVO, available in rich autumnal shades, is designed to exude both edginess and femininity, including shapes such as satchels, hobos and shoppers in supple nappa leather.
NOTTE comprises jewel-tone bags that drape over the shoulder in leather or snakeskin, aiming to capture the energy of New York City at night. With chain detail, a frame clutch rounds out the collection. The sparkling Blue hobo bag made of python leather from Italy is described as a must-have luxury item for the season.
GIORNO features pleating details and has an angular construction. Each piece is finished with the signature twist lock, translating from day to night with dual-length handles and playful clutches.
MCM NEW YORK is available from August 2009 exclusively at Saks Fifth Avenue stores nationwide, saks.com, and MCM flagship boutiques worldwide, including the MCM Plaza boutique in New York City. Prices range from US$695 to US$1,195.
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MCM NEW YORK targets modern metropolitan customers with handbags and evening clutches in luxurious leathers |
MCM cracks the US market
Since its acquisition by Sungjoo Group of South Korea in March 2005, German luxury accessories brand MCM has explored fresh markets in 35 countries. Along with its new stores opened in Germany, Italy, the UK and China, MCM entered the US market by opening its first stores simultaneously at 14 Bloomingdale’s department stores in 2007.
Having presented its collections in more than 45 multi-brand shops in the US, it opened its first flagship store in the country at the Plaza Hotel NY, the New York City landmark, in November 2008.
This month, the brand opens simultaneously at 15 MCM Saks Fifth Avenue stores in New York, Beverly Hills, San Francisco, Chicago, Houston, Dallas, Atlanta, Bal Harbor, South Coast Plaza, Chevy Chase, Troy, Short Hills, Boca Raton, Walt Whitman and saks.com
Saks Fifth Avenue, one of the world’s leading speciality retailers, is renowned for its American and international designer collections, its edited assortment of handbags, shoes, jewellery, cosmetics and gifts, and client service. Today, Saks operates 53 full-line stores in 25 states, five licensed stores in the Middle East and one licensed store in Mexico City, 51 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.
About MCM
Founded in 1976, MCM (Mode Creation Munich) has been a leader in the global luxury market for over three decades. Traditionally known for its classically designed handbags, luggage and accessories, fans of the brand include Lydia Hearst, Coco Rocha, Heidi Klum, Cindy Crawford, Veronica Webb and Patricia Field.
MORE STORIES ON MCM
MCM stages major Beijing media event – 08/09/09
MCM opens in new Cult store at Düsseldorf Airport – 18/06/09
MCM celebrates the grand opening of landmark MCM HAUS boutique and lifestyle space – 20/04/09
MCM goes for a premium and practical Fall approach – 10/03/09
