MCM opens first downtown duty free boutique in China

MCM’s boutique inside the new 3,000sq m Chongqing Duty Free Galleria, whose grand opening is in March

CHINA. Luxury leathergoods company MCM has opened its first stand-alone duty free boutique in China, at the new 3,000sq m Chongqing Duty Free Galleria in Chongqing.

The store had a soft opening on 8 March at 15.00hrs and, said MCM Global Travel Retail Director Gerry Munday: “Within ten minutes our first customer had bought three items”. The Galleria’s grand opening takes place at the end of March.

The 69sq m MCM boutique follows the opening of the brand’s sumptuous flagship store at Three on the Bund in Shanghai earlier this year. MCM also has a location at the Peninsula Hotel in Beijing, which opened in 2008.

Carrying a selection of MCM’s Spring/Summer 2010 collection for women, the brand sits alongside other prestigious names including Bally, Bvlgari (opening in March), Montblanc, Dolce & Gabbana, Coach and Gucci.

Said Munday: “MCM as a brand is growing strongly in China with sales increasing season on season, which is very encouraging. This new downtown boutique presents us with a fabulous opportunity to further promote the brand in the region and we are delighted with the smooth running set-up and support that we have been given.”

The Chongqing Duty Free Galleria offers travellers a wide range of luxury and premium goods with a perfumes and cosmetics area; wine and Champagne cellar; VIP lounge; luxury watch boutique; homeware section, offering brands such as Fissler and WMH; electronics; and a sunglasses outlet carrying many luxury brands, including Gucci, Prada and Versace.

In China, MCM also has personalised shop-in-shops at Beijing Capital International Airport Terminal 3 and Shanghai Pudong International Airport T2 through Sunrise Duty Free.

Enthused Munday: “We are expecting to open further travel retail locations in China this year and, on the domestic market, we expect to add another 35 locations by the end of 2011.”

For details, contact Gerry Munday, MCM, tel/fax: +34 951 167 384 or e-mail

The 69sq m MCM boutique carries a selection of the Spring/Summer 2010 collection for women

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