GERMANY. MCM’s Spring/Summer 2008 collection takes centre stage at TFWA World Exhibition this year combining hot, trendy styling with light natural looks and a relaxed summery feel (Stand number Green Village M64). A brand new addition is five travel retail exclusive bags in the Marble Visetos collection.
There are some 18 ranges, with the following selected as being particularly suited to travel retailers:
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Signature look: Marble Visetos shopper |
Marble Visetos: MCM’s signature line, Marble Visetos includes five bags offered in colourways that are exclusive to travel retail. The new range conveys a softer and more casual image, using light materials in taupe and charcoal or taupe and white for travel retail exclusives. The bags are designed to be practical and hardwearing, with spacious interiors, practical pockets and a braided handle for a luxurious touch. The range includes Boston, hobo, shoulder and shopper bags with travel retail versions, along with an extensive choice of travel bags and suitcases, portfolios, and small accessories including wallets, cosmetics cases and belts, etc. Travel retail prices are from €232 (US$336) for large leathergoods.
Patent Edition: A big success story for MCM, new colours for the Patent leather collection include white, silver, yellow, blue and black. Trendy, yet practical in styling, Patent remains one of the hottest trends for Spring/Summer. Appealing to fashion leaders, the Patent line includes large and small Boston bags, totes, drawstrings, wallets, belts and accessories. Travel retail prices are from €396 (US$591) for large leathergoods.
Natural Brocade: Continuing its mission to offer non-leather bags that are practical and functional, yet remain high fashion, MCM presents the Natural Brocade collection. Bags are manufactured using highly resistant materials, with natural calf leather trimming, and a cleanable Jacquard lining, while rope handles create a light, stylish feel. Colour options are dark beige and light brown jacquard with white logos. Styles include shoulder, hobo, shopper, basket and beauty bags. Travel retail prices are from €360 (US$548) for large leathergoods.
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Futuristic: Pop Brocade pouch bag |
Optical Patent: A new take on the Patent look, Optical Patent combines strong impact materials with different colours and unusual shapes. Options include a slightly crinkled patent leather in white/black or black/white, and an unusual red/white coated fabric with buffalo leather trim. Relaxed look bags include hobos, satchels, and drawstrings, along with evening bags, wallets and belts. Travel retail prices range from €280 (US$421) for large leathergoods.
Pop Brocade: A futuristic mix of materials, bright colours and solid styling, plus a bold MCM logo print on the front pocket, gives a sporty look. Mixing poly jacquard, patent and perforated patent, colours include black, pink, navy and yellow. Styles include a sports bag, shopper, camera bag, back pack and flat bag. Small accessories span business card case, coin purse, keyring, wallets and belts. Travel retail prices are from €236 (US$336) for large leathergoods.
Diamond Jacquard Metallic: Diamond Jacquard has been one of MCM’s most popular Autumn/Winter 2007 ranges. The following season sees a new look with sensual colours and a soft touch. Trendy yet luxurious, with sophisticated detail, the use of light metallic jacquard and embossed calf leather in grey and white aims to give a practical and casual look. Styles include Boston, drawstring, shopper, weekend and evening bags, plus belts. Travel retail prices are from €280 (US$336) for large leathergoods.
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Nautical: Optical Patent large hobo bag |
Visetos Princess Lion: For Spring/Summer 2008 a luxurious image has been achieved by printing the metallic Visetos and lion crest on the front, patched with gold-trimmed leather and pastel multi-colour snake-embossed leather. In white/gold colourways, the line offers a combination of gold visetos, gold foil patent leather, calf leather, snake embossed calf leather and croco embossed multi-coloured calf leather. Buyers can choose from satchel, princess, Boston, tote, barrel, shopper, hobo bags plus small accessories and wallets. Travel retail prices are from €292 (US$421) for large leathergoods.
“I am really excited about the Spring/Summer 08 collection which is truly innovative in colour, styling and materials,” said Global Travel Retail Director Gerry Munday. “It’s a collection that is elegant yet practical and functional image, with pieces that range from being bright and fun to classical and stylish. I’m confident this collection will further support MCM’s steady growth in worldwide travel retail and am very much looking forward to introducing Spring/Summer 2008 to buyers in Cannes.”
For details, contact Gerry Munday, MCM, tel: +34 952 534 391, fax: +34 952 534 391, or e-mail: gerrymunday@mcmworldwide.com
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