MIDDLE EAST & AFRICA. The Middle East & Africa Duty Free Association (MEADFA) has unveiled the fourth edition of its annual travel retail awards programme.
This year’s awards aim to highlight innovation, resilience and transformative contributions within the industry, MEADFA noted.
The MEADFA Awards 2025 will also recognise companies and individuals for their leadership, creativity and commitment to advancing the travel retail sector.
Winners will be announced during the MEADFA Conference 2025, taking place in Dubai Festival City, UAE, on 10 November at the Gala Dinner event.
The five categories are as follows:
Best Retailer Award – The award recognises leading organisations that have demonstrated excellence across their business, continue to innovate in providing outstanding customer service and have provided a notable contribution to the development of travel retail in the region.
Best in Marketing Strategy of the Year Award – This honours organisations that lead with their marketing approach towards adaptable and customer-driven engagement. The award highlights the use of new and innovative platforms using dynamic innovative content to engage with consumers across the industry.
Sustainability and CSR Award – Entries can be across one or all of the following sub-categories: Best Green Achiever; Best Sustainable Brand; Sustainable Retailer of the Year; and Best CSR Performance.
Customer & Supplier Award – Entries can be for one or all of the following sub-categories: Outstanding Achievement in Customer Satisfaction; Innovative Supplier of the Year; and Excellence in Supplier Collaboration.
Lifetime Achievement Award – MEADFA will honour an outstanding leader who has made a significant contribution to the travel retail industry, championing leadership, sustainability, innovation and growth.
MEADFA Award Committee members include Dr Bernard Creed (MEADFA Treasurer); Abdleslam Agzoul (MEADFA President); Chichi Maponya (MEADFA Vice President); Isaias Diaz (MEADFA Board Member); Nuno Amaral (MEADFA Board Member); Sherif Toulan (MEADFA Board Member); and Micheline El Ammar (MEADFA Operations Manager).
The jury members are yet to be announced and will comprise a distinguished panel of industry professionals with diverse expertise spanning travel retail, sustainability, marketing and customer engagement.
MEADFA President Abdeslam Agzoul said, “The MEADFA Awards celebrate the innovation, resilience and excellence that define our industry. A platform to honour those who continue to push boundaries and set new benchmarks in travel retail across the Middle East and Africa.
“We look forward to recognising the remarkable achievements of this year’s participants and are excited to see how their contributions will shape the future of our industry.”
MEADFA Award Committee Chair Dr Bernard Creed added, “We encourage all companies in the travel retail sector to participate and showcase their outstanding accomplishments. The MEADFA Awards provide a unique opportunity to highlight the remarkable efforts driving our industry forward.”
The submission deadline is 30 September.
For further details please contact Micheline El Ammar on info@meadfa.com. ✈
