UK. A unique Grand Draw will be held at the end of the second day of the Trinity Forum, which takes place on 22 and 23 September in the Hotel Radisson Edwardian Heathrow, London.
The winner of the draw will walk away with a voucher, courtesy of the Middle East Duty Free Association (MEDFA), for a trip on Emirates to Dubai to attend the Middle East Duty Free Association Conference plus hotel accommodation during the event. This major conference for industry professionals interested in developing travel retail in the Middle East takes place at Le Meridien Dubai on 4 and 5 December 2005.
The Trinity Forum is close to sell-out status and anyone wishing to attend should register this week. Well over 200 delegates have now booked, including an outstanding representation from the retail community and the airports sector. Two of the industry’s most high-profile airports, Vancouver International and Sydney – both the subject of current or planned Request for Proposals – are attending.
Key elements of the programme include a head-to-head debate on the merits of owned versus concessionaire-driven retail, a “˜Request for Proposals’ exercise at a hypothetical airport, Atea City International being produced by a multi-sector all-women team of eight executives, and unique film footage, commissioned for the event, of best practice in travel retailing around the world. To read the full programme scroll to the foot of this story.
Registration for the event is open at www.tfwa.com or by emailing trinityforum@tfwa.com.
Top executives from many of the most successful travel retailers in the world have already confirmed their attendance, including representatives from Abu Dhabi Duty Free, Aelia, Aeroboutique Inflight Retail, Aer Rianta International, Aldeasa, Alpha Airports, ATU, Belgian Sky Shops, Cyprus Airways Duty Free Shops, Dubai DF, Dufry, Gebr Heinemann, Global Airport Services, Habchi & Chalhoub, Hamila Duty Free, Harding Bros, Interbaires, King Power DF, Motibhai & Co, NAA Retailing Corp, Qantas Airways, Silja Line, The Nuance Group, Tourvest, World Duty Free and many more.
Airport companies planning to attend include Aeroports de Paris, Aeropuertos Argentina 2000, Aeroporti di Roma, Amsterdam Schiphol, Auckland, BAA, Brussels, Cologne, Dusseldorf, Frankfurt, Hong Kong, Infratil, Lima, Macquarie Airports, Munich, Sydney, Vancouver and Zurich.
Many of the world’s top brands will also be in attendance such as Bacardi Martini, Beaute Prestige International, Brown Forman, Cadbury Schweppes, Caviar House, Chanel, Hugo Boss, Kraft Foods, L’Oreal, Luxottica, Nestle ITR, Pernod Ricard, Philip Morris, Procter & Gamble, William Grant & Sons and many more.
The Trinity Forum is set to be a landmark event for the travel retail industry and attendance is strongly recommended. Full registration details can be found at www.tfwa.com or on our home page.
THE TRINITY FORUM – “˜THOUGHT LEADERSHIP’
Founder Sponsors: P&G Prestige Products; Nestle International Travel Retail
SEPTEMBER 21
19.30 OPENING COCKTAIL – Sponsored by King Power Duty Free (Hong Kong)
SEPTEMBER 22
Session 1 – Setting out the Challenges
09.00 Welcome Erik Juul-Mortensen, President TFWA
09.15: “˜The Trinity – Past, Present, Future’ – Martin Moodie, Editor and Publisher, The Moodie Report
09.20: Film: “˜Thought Leadership In-store (1): A two-part specially commissioned video by Peter Marshall of Marshall Arts International which takes delegates on a guided tour of the best travel retail stores in the world
09.45: “˜Branding and communicating the global travel retail industry’ – One of the world’s leading advertising agencies presents a fascinating insight into how they would brand and “˜sell’ the industry globally. The case study will include their external perspective on what they believe to be the industry’s major negatives and positives. Presentation by Mark Hogan, Managing Director Owens DDB, an associate company of one of the world’s leading advertising and communications agencies and Brendan McElroy, Group Account Director.
Session 2 – Commercial Opportunities
10.25: Mark Riches, Managing Director World Duty Free and BAA Global Airport Retail
10.50 Stage and audience interview with Mark Riches
11.10: Coffee sponsored by Nestlé International Travel Retail
11.35: “˜Give Wings to People and New Ideas’ – in association with Red Bull
 |
In March of this year the Trinity Forum conceived a hypothetical airport – Atea City International – with a hypothetical set of passenger and spending influences. This was set for us by industry expert and Project Taskmaster Alan Bork, Director Commercial Development, Brussels International Airport Company |
“˜Atea City International: Modelling the commercial opportunity at a hypothetical airport’
In March of this year the Trinity Forum conceived a hypothetical airport – Atea City International – with a hypothetical set of passenger and spending influences. This was set for us by industry expert and Project Taskmaster Alan Bork, Director Commercial Development, Brussels International Airport Company
We then asked a multi-sector team to address the following: “The airport owner has called an RFP asking for the appointed party to create a successful retail model for the airport.
“How would you structure this airport’s retail services? What would be your chosen model and how precisely would it be tailored? We invite you to think innovatively and without constraints. But your model should seek to optimize the interests of the consumer, enhance the image of the airport and achieve a sustainable long term revenue stream for all the participating parties.”
The ‘Women in travel retail’ team will report back on their work at today’s conference.
11.40: Introduction of session by Project Taskmaster Alan Bork
11.45: Women in travel retail team – led by Ylva Persson, Global Marketing Director, Bacardi Global Travel Retail
Cathryn Davis, Director, Deussen Global Communications
Sally Emms, Group Account Director Worldwide, Kinetic
Malin Eriksson, Publishing Division Director, Generation
Carol Fish, Commercial Director, JFK International Air Terminal LLC (New York)
Jaana Heino, Category Manager Wines, Spirits & Beers, Silja Oy AB
Charlotte Horn, Global Marketing Manager Travel Retail, Bacardi Global Brands
Marie Wacrenier, Designer, Pico Exhibition (UK) Ltd
12.35: Audience discussion on the Atea City International project
13.15: Lunch sponsored by Luxottica
Session 3 – Assessing the Merits of the Trinity
14.30 The case for the concessionaire – Sunil Tuli, Group Director of Merchandising and Operations, King Power Group
14.50 The case for the owned retail model – Randy Emch, Director, Global Airport Services (BAA/Crossbar Associates)
15.20 The Trinity and the responsibilities of its members – John Sutcliffe, Aer Rianta International-Middle East Managing Director
15.40 Why suppliers are a crucial component of the Trinity – Speakers to be named
16.00 Followed by audience discussion, and feedback from a panel representing the airport, retailer and supplier sectors.
16.30 Coffee: Sponsored by Nestlé International Travel Retail
Session 4: The investor’s perspective
 |
A major highlight of the Trinity Forum will see Macquarie Airports CEO Kerrie Mather deliver a presentation on the role of airport retail from an investor’s perspective Photo: ©Macquarie Airports |
16.50: Unlocking the value of airport retail – the airport investor’s perspective
Kerrie Mather, CEO, Macquarie Airports
Session 5 – The importance of consumer knowledge
17.15: Understanding a multi-national airport consumer profile – Susan Whelan, Deputy Managing Director, King Power International Group
17.40: NOP World – Keeping pace with changing consumer values
Steve Thomson, Managing Director -Consumer Products & Retail, GfK NOP
GfK NOP is one of the world’s top global market research organizations. Steve Thomson will examine today’s most important consumer trends, drawing on his experience of major high street retailers such as Tesco and Ikea and apply them to the travel retail channel.
18.05: Close
18: 10: Informal networking
19.00: Pre-dinner cocktail sponsored by Bacardi
20:00: A Gala “˜Trinity’ Dinner – Sponsored by Bacardi, BAA and World Duty Free
23.30: Late night bar – Sponsored by Bacardi
SEPTEMBER 23
09.00 Recap on Day One by moderators
Session 6: Innovation, information, investment and transparency
09.05: Film: “˜Thought Leadership In-store (Part Two): Video by Peter Marshall of Marshall Arts International
09.25: Revolution in Retail: Barry Gibson, Chairman Harding Bros
09. 50: The Graziani Interview – Presentation and Q&A with Roberto Graziani, President and CEO of The Nuance Group
10.25: The future for onboard revenues: Pekka J. Helin, Senior Vice-President, Passenger Services, Silja Oy
10.45: Coffee: Sponsored by Nestlé International Travel Retail
11.10: How transparency can boost footfall, penetration and average sales – Enrique Urioste, CEO, InterBaires
Session 7 – The Landlord’s Perspective – Maximising revenues and the consumer experience
11.50: The role of retailing in a modern international airport: Rainer Beeck, Senior Vice President, Corporate Real Estate Management, Munich Airport
12. 10: The relationship between airports and brands: Hans Bakker, Commercial Director, Airport Authority Hong Kong
12.30: Alignment of airport and retailer interests: Ernesto Gutiérrez Conte, President and CEO Aeropuertos Argentina 2000 (AA2000) and President of Airports Council International – Latin America and the Caribbean
Followed by panel and audience discussion
Session 8 – Asia’s critical role
13.10: The impact of lifestyle and demographic changes on the Asian consumer – Dr Yuwa Hedrick-Wong, Economic Advisor (Asia/Pacific), MasterCard International
Session 9 – Where next for the industry – and the Trinity?
13.30: An Armchair Trinity – Landlords, Retailers and Suppliers Panel Discussion featuring Patrick Moran, Vice President, Director of Global Duty Free, Brown-Forman Beverages; Stewart Dryburgh, Nestlé International Travel Retail General Manager; Frank O’Connell, Director, Aer Rianta Retail; David King, Managing Director of Alpha Airport Shopping and Executive Director of Alpha Airports Group and two more speakers to be named.
14.00 Lunch – Sponsored by Philip Morris International
