SWITZERLAND. Global media brand Monocle has revealed its first airside store in Europe at Zurich Airport. Located in the Airside Center Level 2, the space will be open until 8 November.
The independently-run shop offers an assortment of Monocle’s own-label and brand collaboration products, with a focus on good provenance, craftsmanship and functionality.
Products include Monocle books and magazines alongside luggage (including the Japanese Porter x Monocle range), travel accessories, seasonal clothing, stationery and homeware.
Zurich Airport noted that in line with Monocle’s appreciation for sophisticated design, the shop stands out using a yellow USM Haller shelving and storage system.
Monocle Chairman and Editorial Director Tyler Brûlé said: “Monocle is thrilled and honoured to make its European airport debut at Zurich Airport. While it helps that our headquarters are also in the city, Zurich Airport also serves as a point of pride because of its perfect sense of scale, operations, global connections and quality audience. Hopefully the pop-up is the start of something bigger and more long-term.”
Zurich Airport Head Commercial Centers Heidi Köpple said: “Monocle has a globally minded and well-travelled audience that looks beyond borders – so does Zurich Airport. We are very excited to host the Monocle pop-up – our passengers will love the carefully curated array of products that match the needs of today’s travellers.”
Monocle has nine shops and cafés across London, Zurich, Merano, Tokyo, Hong Kong, Toronto and Los Angeles.
