IRELAND/INTERNATIONAL. LSG Group subsidiary Media inMotion has refocused its strategy to offer airlines software that can fully integrate inflight entertainment systems (IFE) with onboard retail programmes, as it shifts its focus away from just specialising in holistic IFE systems.
Part of inflight technology expert Retail inMotion, the company now offers customers five individual software modules which focus on enabling onboard retail.
The software, which includes modules such as vOrder (order-to-seat functionality that fully integrates with Retail inMotion’s technology suite) and vThird (incorporation of third party venders into existing IFE platforms), will allow current IFE providers and airlines to further monetise the inflight experience and provide choice to customers. Existing Media inMotion contracts will remain within their existing framework.
“We strongly believe that this new approach for Media inMotion is the direction that we need to take as a company,” commented Retail inMotion CEO Stefan Patermann. “Retail inMotion is an expert in inflight technology and the solutions that Media inMotion provides are crucial in ensuring that we can offer our customers a product that maximises the potential of onboard retail at all customer touchpoints. By integrating their software solutions within inflight entertainment platforms, Media inMotion will help airlines streamline their retail processes and drive ancillary revenue on board.”
All Media inMotion software is integrated within Retail inMotion’s propriety onboard retail management suite, Vector. Media inMotion’s software solutions are compatible with airlines’ existing inflight entertainment platforms. The company is also working with several hardware specialists in inflight entertainment to develop software interfaces that are equipped for an onboard retail environment.