Metaxa 12 Stars makes debut in Greece travel retail

The House of Metaxa and Rémy Cointreau Global Travel Retail have joined forces with Hellenic Duty Free Shops (HDFS) to introduce Metaxa 12 Stars in Greece travel retail.

The launch features Metaxa 12 Stars in-store installations at the travel retailer’s flagship outlets at Athens Eleftherios Venizelos Airport and Thessaloniki’s Makedonia Airport. The product is set to roll out in other airports in the HDFS network in coming months, as the tourist season gets underway.

Striking Metaxa 12 Stars announcements have also been running since December 2011 on the HDFS web homepage as well as in its catalogues.

Metaxa 12 Stars, pictured here in Athens Eleftherios Venizelos Airport, is set to roll out in other airports in the Hellenic Duty Free Shops network in coming months, as the tourist season gets underway

Created by Metaxa Master Constantinos Raptis, Metaxa 12 Stars is described as “˜the pinnacle of the Stars range of the House’. It is a blend of fine wine distillates and Muscat wines, the latter from grapes grown and harvested by hand on the slopes of the Aegean island of Samos.

Raptis commented: “Metaxa 12 Stars has been 12 years in the making. It has taken years of work in the island vineyard of Samos, patient ageing at the cellars of the House of Metaxa and an obsessive attention to detail for this creation to come to life. I enjoy Metaxa 12 Stars neat or, occasionally, on a single rock.”

The release of Metaxa 12 Stars follows the launch of the Metaxa Rising Sun exclusive with HDFS last summer, which starred a special sleeve edition of the Metaxa 5 Stars one-litre bottle.

HDFS Deputy Marketing Director Sarantis Voritsis added: “It is an honour for Hellenic Duty Free Shops to prelaunch exclusively in Greece the Metaxa 12 Stars, one of the most innovative products offered worldwide. Metaxa always presents unusual products, admired by everyone, all over the world. The Hellenic Duty Free Shops’ team supports this fruitful cooperation and applauds such inspirational creations as the new Metaxa 12 Stars.”

Metaxa 12 Stars 70cl (40%abv) is available at HDFS shops in a gift box featuring the work of the Metaxa Master (duty free: €39.45; duty paid: €42.05).


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