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The 15ml parfum version of Missoni Acqua | |
UK. Missoni Profumi has unveiled more details about the launch of its second feminine fragrance, Missoni Acqua, which is being launched into selected markets this month.
The new, luxe scent is described as buoyantly sunny: “as fresh and exuberant as a headlong dive into the mare azzurro“.
Accordingly, marine notes, just-watered flowers and succulent fruit were among the inspirations for the juice. Key ingredients include grapefruit, bergamot and melon; violet, freesia and peony; and iris and jasmine.
Like that of its predecessor, the Missoni Acqua flacon is rounded, with a hand-blown appearance and an off-centre cap. In line with the Mediterranean Sea theme, the colour-scheme features tones of blue, green and turquoise.
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Water world: The Missoni Acqua advertising image | |
In a nod to the company’s fashion heritage, there is a “zig-zag” label on the base of the bottle. The outer carton also sports the signature fabric weave motif.
The Missoni Acqua collection comprises 30ml, 50ml and 100ml edt sprays; a 6ml Rollerball and a 15ml Parfum, presented in a cushioned pouch made of Missoni fabric, adorned with blue and gold sequins and packaged in a clear, lucite box.
There is also a 200ml Shower Gel and 200ml Body Lotion.
The advertising visual features Margherita Missoni, the grand-daughter of the company’s founders, emerging from a body of blue water.
MORE STORIES ON MISSONI
Missoni acqua emerges from the Mediterranean – 28/05/07
Missoni fragrance makes its Asian debut at Changi – 09/10/06
Estée Lauder prepares to unveil first Missoni fragrance – 13/12/05
Estée Lauder signs multi-year licensing deal with Milan fashion house Missoni – 19/05/05
