BRAZIL. Moët Hennessy Travel Retail has partnered with Avolta to open Les Caves de Champagne at São Paulo-Guarulhos International Airport, marking the concept’s debut in Americas travel retail.
Located in Terminal 3, Les Caves de Champagne invites travellers to discover Moët Hennessy’s complete champagne offerings, curated within a single space.
The permanent space brings together Moët Hennessy Champagne brands, including Armand de Brignac, Dom Pérignon, Veuve Clicquot, and Moët & Chandon, under one roof. It transports travellers to Champagne’s historic cellars through an elegant retail atmosphere and sophisticated textures.
Through the opening, Moët Hennessy aims to unite some of the world’s most-prestigious Champagne brands in one innovative retail environment and establish connections with other regions that offer similar experiences.
Avolta Head of Liquor, Tobacco, and Food – Americas Category Management Marcela Malta commented: “The collaboration with Moët Hennessy in establishing Les Caves de Champagne at São Paulo-Guarulhos International Airport has been an extraordinary endeavour.
“This cutting-edge retail space not only enhances the overall travel retail experience but also highlights São Paulo-Guarulhos International Airport’s prominence as the top destination for Champagne in the Americas.
“Offering this opportunity to engage with such prestigious brands underscores our commitment to delivering unparalleled luxury experiences to our customers.”
According to the brand owner, São Paulo-Guarulhos International Airport is recognised as the number one airport in the Americas for Champagne.
“Les Caves de Champagne at São Paulo-Guarulhos International Airport is a special concept that celebrates the heritage and craftsmanship of our prestigious Champagne brands,” added Moët Hennessy Travel Retail Americas Vice President Yann Isambert.
“The space is designed to offer travellers a truly immersive experience, allowing them to explore and appreciate the exceptional quality and rich history of our Champagnes. For Moët Hennessy, this initiative not only strengthens our presence in the Americas but also reinforces our commitment to setting new standards in luxury travel retail.” ✈
